[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Beth Kanter, Beth's Blog

1. After Hours Posting
   Timing is important for a communications channel like Facebook. According to a recent study, posts outside of business hours and posts at the end of the week actually increase Facebook engagement. A possible reason for this is that your audience is more likely to be visiting Facebook during those “in between” times – not during regular work hours but in the evenings, mornings, and on the weekends.