Liveblogging "How Do Social Networks Fit Into Your Communications Strategy" by Brian Reich at 08NTC Liveblogging "How Do Social Networks Fit Into Your Communications Strategy" by Brian Reich of EchoDitto. Co-author of Media Rules. Please excuse errors from writing quickly. Why social networks are important: tech is becoming integral to every day life. We want to stay more connected and engaged via tech. Everything we do is informed by social interactions. Two ways people use social network