Your People Are Talking, Are You Listening? Increase Conversions through Social Listening

The power of social listening isn’t about just replying to one-off conversations. It’s about smart segmentation so you can send the right message today, and not in next month’s newsletter. Social listening comes from tracking relevant search terms on your people, so when they say “your campaign,” you say “here’s our call to action.”

Learn how to use social listening to deliver personalized content at scale for higher campaign conversions.


  • What social listening is, and how it increases campaign conversions through personalized content
  • How to segment real-time social chatter and use social listening as a CRM targeting tool
  • Find out who is already talking about your campaign topic or your organization and engage the most influential people

Jeanette Russell

Marketing Director
Jeanette is Marketing Director at who is dedicated to scaling change through technology. During her 20 years in nonprofit tech and advocacy sector, she's created extensive partner networks, spearheaded innovative campaigns and worked with thousands of organizations. She serves on the advisory board of JustGive, and co-founded of the Montana chapter of the New Leaders Council.

Ralph Medley

Web Director

American Friends Service Committee
For 20 years Ralph had been developing web sites or leading various web projects for numerous organizations. As the Web Director for American Friends Service Committee he has overseen launch of dozens of web projects, most notably the relaunch of in 2016 and the upcoming story telling site ( marking the 100 year anniversary of AFSC (2017). When not dreaming about online engagement Ralph enjoys street photography and long walks through his hometown of Philadelphia.

Colin Delany

Colin Delany is founder and editor of, a site that focuses on the tools and tactics of internet politics and online political advocacy. He is also the author of the comprehensive digital advocacy and politics guide, 'How to Use the Internet to Win in 2016'. Delany works as a consultant to help advocacy campaigns, nonprofits and political organizations around the world promote themselves through digital channels. He is also a sought-after trainer and speaker, writes for and is a contributing editor at Digital Politics Radio.

Anita Jackson

Director of Social Media Strategy and Blogging
Anita Jackson is the Director of Social Media Strategy and Editor of the blog for Working across the organization, as well as with external partners, her work on social media strategic development is integrated with every campaign. Organizing in both creative and tried-and-true ways, MomsRising's content reaches an audience of several million, including an active, diverse, and influential network across social media platforms. Anita leads the innovative social media campaigns that drive policy-changing grassroots action, organizational growth and partnerships, and earns corporate and lawmakers' attention. Her social media strategies have also gained earned media for the organization. Anita earned her AB from UC Berkeley and her JD from American University's Washington College of Law, where she worked on complex international human rights litigation and focused studies on women's rights and human rights.

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