When Online Experiences Win over Physical Ones: Case Studies in Patient Support Communities

Find out how leading nonprofits are creating online support experiences that exceed expectations and successfully replace individualized support by staff. Join us as we share best practices for using innovative technology to increase patient and caregiver engagement, free up staff time for other mission-critical initiatives, and achieve measurable cost savings.


Matt Ott

Director of Community Solutions Marketing

Small World Labs
As Director of Community Strategy, Matt works with the Personify Community Solutions Team and Personify clients to increase community engagement and community success through innovative and strategic marketing techniques. Prior to joining Personify, Matt has had an active career in marketing, business development and operations with companies such as Apple, Quantum, Terayon, Motorola, and Pennwell. He has also served a diverse client base of Fortune 500 companies, start up businesses, and nonprofits as head of his own marketing consulting firm for over 7 years. As co-founder of two successful nonprofits serving the music community in Austin, Texas, Matt has a deep passion for the creation and success of nonprofit, mission-based organizations.

Kelly Williams

Vice President, Communications & Marketing

Pulmonary Hypertension Association
Kelly D. Williams is vice president of Communications & Marketing at the Pulmonary Hypertension Association (PHA), where she manages internal and external communications functions, which include public relations, stakeholder communications, public service advertising, marketing, web communications, publications and social media. Kelly has a diverse marketing and communications background, having served as senior vice president of Marketing and Communications at Big Brothers Big Sisters of America, vice president of Engagement Marketing at Burrell Communications and head of communications and investor relations for Cubic Corporation. As a strategic communications consultant, Kelly’s clients have included major consumer brands, c-suite executives, hospitals and physicians. A former TV health reporter, Kelly believes an organization’s greatest assets are the stories of the people it serves. A mentor at heart, she has authored two parenting books for single mothers, including Single Mamahood, Advice & Wisdom for the African American Single Mother, and she served as a visiting assistant professor at the University of North Florida. Kelly has a master’s degree in journalism from the University of Missouri and a bachelor’s degree from Lincoln University in Missouri.

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