Wow, you just wrote a GREAT fundraising email — but you’re not done yet. From how to incorporate images or video into your message, to crafting the perfect subject line, to the landing page design and copy, to what’s on the post action page, to the auto responder, and everything in between, this hands-on session will show you how to think (and write) like a pro when it comes to every aspect of your online fundraising campaign.
This will be a dynamic, round-table session with experts who have raised millions through email. Together, we’ll tackle your questions:
- What should I change from one email to the next in a multi-part series?
- What happens when someone clicks on DONATE or the SIGN THE PETITION link?
- What should change on my landing page?
- When and how should I make edits to my acknowledgements?
- How many different versions do I need of all of this for my different audiences?
- Plus: How to adjust the copy to maximize results if your campaign has other online components
You will come away with checklist for your next truly integrated campaign!