Twenty years into the web’s existence, we’ve reached a digital tipping point. Organizations need to reach their supporters through more channels (web, mobile, social, email), at higher frequencies, and with greater results than ever before. But many organizations are struggling to re-imagine their online communications, marketing, advocacy, and fundraising in a digital-first world.
We believe that nonprofits need capacity-building support for more than their programmatic work. They need help optimizing the people, processes, and structures that will make their digital strategy a success.
This session is organized around the question: How do you build a digital program that works? Part case study, part nonprofit management theory, part on-the-spot strategy workshop, this session is a behind-the-scenes exploration of what makes high-functioning digital strategies and teams actually tick. We will explore different organizational models for digital success, using real-world examples of those models in action.
Participants will walk away with tips and tricks they can use with their teams today, plus perspective on how to move to a model where digital teams can lead an organization’s communications strategy, rather than reactively implementing tactics in digital channels.
- Strategies for building strong and effective digital teams based on your org’s size, strategy, and culture
- How to hire the best digital talent and build distributed in-house expertise
- How to cope when you’re the only digital person in your organization OR when you’re one of many digital folks scattered across different departments
- When to supplement in-house staff capabilities with the right kinds of contractors and vendors
- How to look at digital work holistically to give your supporters an integrated experience across channels
- What questions to ask as you plot the next phase of your digital team’s evolution
- How to sell the need for increasing digital capacity to your boss, senior executives, or board
- How to integrate programmatic objectives with marketing goals for the web