Fundraising

Ten Things You Can Do to Increase Peer-To-Peer Fundraising

Problem Statement

Peer-to-peer events—such as runs, walks, and rides—are a key part of many nonprofits’ fundraising strategies. Improving participants’ online experience can have a significant impact on the results of these types of events.

The participant registration and fundraising experience can have a significant impact on the results of peer-to-peer fundraising events, such as runs, walks, and rides—just ask Ride 2 Recovery. By focusing on their participants’ online experience and simplifying the registration and fundraising process, the organization increased their peer-to-peer fundraising event results by an average of 50% per event.

In this session, two different organizations will walk you through steps they took to improve the participant online registration and fundraising experience, resulting in increase peer-to-peer revenue. They’ll go over steps you can take to improve fundraising results, answer audience and moderator questions, and talk about their plans for enhancing their peer-to-peer fundraising programs further.

Topics include:

  • Streamlining participant online registration and fundraising
  • Online techniques for encouraging participants to raise more for the event
  • Successes and lessons learned

You’ll walk away with fresh ideas and inspiration for your peer-to-peer fundraising events.

Daniella Dowiak


Daniella has worked in the nonprofit sector for more than seven years, specifically focused on fundraising events. With a deep understanding of nonprofits’ limited resources, she is passionate about helping organizations get the most out of their technology, to bring success not only to the events, but to the organization a a whole.

Laura Higgins
Bladder Cancer Advocacy Network
Event and Fundraising Consultant

Elizabeth Shea
University of Maryland Medical System Foundation
Development Communications

Tara Ettinger
University of Maryland Medical System Foundation
Contributor Relations Manager

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