Show, Don’t Tell: Online Storytelling through Digital Media

Your organization has an important mission — and your stories help illustrate the impact of the work you do. They are why you do what you do, and your website is the ideal platform for sharing them.

Your stories engage your constituents. They connect them to your cause. But often, text on a web page isn’t enough. Nor should it be. In the Internet of Things, there is a multitude of ways to share your message. In this session, we’ll explore alternatives to “telling” stories, and highlight organizations using inventive ways to share their stories through technology for greater engagement.

You’ll walk away with new ideas you can apply to your organization’s website, examples of successful implementations of these techniques, and resources to help you get started telling your own stories in new and engaging ways.


Lev Tsypin

President, CEO

ThinkShout, Inc.
Lev co-founded ThinkShout with the goal of bringing sustainable technology to organizations working for change. Lev leads a diverse team of forward-thinking engineers, helping our clients achieve their goals through innovation and technical excellence. With over fourteen years of experience in web development and technical architecture, it is Lev's job to constantly improve upon our engineering best practices and ensure that we remain on the cutting-edge of open source. Lev began his career in software development as a consultant with Computer Sciences Corporation (CSC) and Inforte Corporation in Chicago and also spent two years as the Director of Programming at Pop Art, Inc. Lev holds a bachelors degree in business administration (BBA) and political science from the University of Wisconsin-Madison. Before ThinkShout, Lev ran a highly-respected consultancy, Level Online Strategy, here in Portland, OR. He spends his off hours chasing after his two boys.

Christian Anthony

Christian Anthony is the Online Director at Earthjustice where he oversees the strategy, design and development of their web site and email program. Christian began his career as an interactive designer with a focus on translating large amounts of content and data into compelling digital stories. Previously he has worked as the Creative Director at Quokka Sports, then as a Director of User Experience at before transitioning his passion for the outdoors and protecting it to Earthjustice. He has a BS in Communications from Boston University and lives in West Marin just north of San Francisco.

Natania LeClerc

Senior Digital Engagement Strategist

ThinkShout, Inc.
Natania has been working for and on behalf of nonprofits since 2004 - executing digital fundraising and marketing strategies for organizations at the national and local level. She’s worked with organizations like Feeding America and Best Friends Animal Society to build enduring and effective integrated fundraising programs, helping them expand their constituencies and support their causes through meaningful campaigns. Natania left lasting impacts on the organizations she touched, with some still using the strategies she put in place. She recently relocated from Chicago to Portland, OR to join the phenomenal team at ThinkShout. Outside of her nonprofit engagement, Natania enjoys photography, hanging out with her dog, and trying as many of the restaurants and breweries Portland has to offer.

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