Show, Don’t Tell: Online Storytelling Through Digital Media

Your organization has an important mission – and your stories help illustrate the impact of the work you do. They are why you do what you do, and your website is the ideal platform for sharing them.

Your stories engage your constituents. They connect them to your cause. But often times, text on a web page isn’t enough. Nor should it be. In the Internet of Things, there is a multitude of ways to share your message. In this session, we’ll explore alternatives to “telling” stories, and highlight organizations using inventive ways to share their stories through technology for greater engagement.

You’ll walk away with new ideas you can apply to your organization’s website, examples of successful implementations of these techniques, and resources to help you get started telling your own stories in new and engaging ways.


Sean Larkin

CEO & Owner

ThinkShout, Inc.
Sean Larkin founded ThinkShout in the summer of 2009, providing technology planning and social media services to start-ups, small businesses and non-profits. Think!Shout is a strong open source proponent and leverages the Drupal CMS platform for software development. Sean brings over ten years of diverse leadership and technical consulting experience to the team. He has been working with the best and brightest software engineers and designers in the Drupal community for the past four years. He has led national community organizing initiatives and international relief projects, served as a fundraising strategist for environmental groups worldwide, and run two open source software consultancies specializing in Drupal development. He holds a master of public administration (MPA) degree from Syracuse University's Maxwell School and is an avid whitewater enthusiast, certified kayaking instructor, raft guide and whitewater videographer. Both professionally and personally, Sean has been a long-time advocate and supporter of river conservation organizations such as River Network and Waterkeeper Alliance.

Christian Anthony

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