Fundraising

Secrets of Data-Driven Nonprofits

Problem Statement

Why is everyone talking about Big Data, but few nonprofits are leveraging it? How do nonprofits find the real hidden treasure in their data? What does a data-driven nonprofit look like and act like, and how does it create real results?

This is not a session about buzz words and fairy-tale stories about “my, what big data you have.” This session will not talk about how 90% of the world’s data was created in the last few years. No, this session is going to take you on a journey to understand why the nonprofit sector is not more data-driven, why it needs to be, and how we get there together.

Join Steve MacLaughlin, nonprofit industry expert and author of the bestselling book Data Driven Nonprofits, for this informative and actionable session. This session will also give you first-hand examples of nonprofit organizations that have become more data-driven. What are the secrets of these data-driven nonprofits, and what can you learn from their success?

Steve MacLaughlin
Blackbaud
VP, Data and Analytics
Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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