Relationship Building 101: How to Make Your Constituents Fall in Love with You

We all know that dating is no easy feat, since the key to relationships is effective communication with a complex individual who has unique needs and preferences. But if you can make them feel understood and appreciated, you might just win their heart.

In essence, this is exactly what you want to do with your constituents: make them feel important so that they are enticed to support your nonprofit. But the difference is, there isn’t one unique individual that you need to woo — there are hundreds, or thousands, or even hundreds of thousands.

Technology can help automate and customize communication to the masses, but no one wants to have a relationship with a robot. So the challenge is: how do you leverage the latest software but also keep it real, personal, and authentic?

During this entertaining and interactive session, we will help you build a communications plan that utilizes automation in a way that creates a deep, one-to-one relationship with your stakeholders.

Highlights include:

  • The important donor data most nonprofits are forgetting to collect
  • How to spend less on marketing (and still increase responses) by leveraging data in every communication
  • The five common mistakes that will make even your mom not want to open your emails
  • How to connect better by spending more time listening and less time announcing on social media
  • Technology that can be the “ears” of your organization, allowing you to effortlessly analyze donor data to understand preferences and needs

You’ll walk away with a ton of new ideas to revolutionize stakeholder communication and the practical hands on experience in order to implement them.


Melissa Alvares

Altus Dynamics
A graduate of the Science & Business program at The University of Waterloo, Melissa started her career in technology as a Co-op student at Microsoft and since then she’s accumulated over 13 years of marketing experience in the IT industry. Before joining Altus she worked creating digital, print and event marketing campaigns for brands such as IBM, Cisco, VMware and HP. During her time at Softchoice, she was responsible for developing their “Green IT” strategy which won Softchoice Top Green IT solution provider and Melissa herself was named one of “Top 25 IT Newsmakers” and “Top 25 Women in the IT Channel” for the project. Melissa is an avid Ultimate Frisbee player, new mom and has a passion for adventure travel that has included climbing to the summit of Mt. Kilimanjaro, white-water rafting down the Ganges in India, mountain biking down the world’s most dangerous road in Bolivia, scuba-diving in Thailand and many more crazy things that she’ll now never let her kids do. Melissa truly believes that technology can change the world for the better, and loves that she gets to see that in action every day at Altus. She’s been involved in building computer labs and teaching technology skills in rural Rwanda and Uganda, and locally is a regular volunteer at the Daily Bread Food Bank and mentoring new immigrants through the Toronto Region Immigrant Employment Council (TRIEC). She recently launched the social media campaign “I’m what happens” to bring awareness to the contributions and success of refugees. Melissa will be speaking at NTEN16 during the session “Relationship Building 101: How to Make Your Constituents Fall In Love With You”

Chris Carre

Altus Dynamics
I have been working at Altus Dynamics for almost 4 years and have had a blast discussing Dynamics NAV and Dynamics CRM with Public Sector organizations. Unlike other sales roles, we get to provide solutions that directly help the communities that organizations are involved in. As an active volunteer, it was one of the main reasons for joining Altus Dynamics and I'm happy to continue to provide help.

Kathryn Murphy

Deputy Director of Philanthropy

San Francisco AIDS Foundation
Kathryn Murphy is the Deputy Director of Philanthropy at San Francisco AIDS Foundation supporting the Individual, Institutional and Events giving programs with a focus on increasing both revenue and awareness for the foundation. Prior to her current role, she was the Director, Development and Strategic Engagement at United Way of the Bay Area, Events Manager at St. Anthony Foundation and the Executive Director for a vocal health nonprofit in Philadelphia. Kathryn has a long history of working with nonprofits on a wide range of issues including poverty, health, supportive housing, criminal sentencing and education. Through her work and academic research, Kathryn has made a life-long commitment to focusing on issues of social justice and is thrilled to use this expertise to grow support for San Francisco AIDS Foundation.

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