Multi-channel Mash-up: 31 Tips on How to Combine Channels for Fundraising Success

With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Join a panel of multi-channel fundraising experts as they share ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?

You’ll come away from this session with lots of ideas to consider testing in your multi-channel strategy.

Speaker

Barb Perell

Vice President of Online Fundraising

Avalon Consulting
Barb has been leading Avalon’s online services division since 2006 and has been instrumental in building Avalon’s online practice and bringing a more integrated, multi-channel approach to client fundraising programs. Avalon clients who have benefited from Barb’s expertise include the National Parks Conservation Association, the National Gay and Lesbian Task Force, the National Trust for Historic Preservation, and the National Museum of the American Indian. Prior to joining Avalon, Barb developed her passion for online fundraising through a number of management roles at EMILY’s List. In her last position there, as Assistant Director of Development, Barb oversaw all online communication, outreach, and fundraising efforts and implemented a new online contribution application. During her tenure, she also managed two website re-designs. Barb’s firsthand understanding of the client perspective helps her to navigate and work with various departments that have a stake in an organization’s online presence to implement strategically integrated e-fundraising campaigns.
Speaker

Amy Vanpouille Padre

Senior Online Fundraising Program Manager

Avalon Consulting
Amy has been developing and implementing e-engagement and online fundraising strategies for Avalon clients since 2008. As Avalon’s senior online fundraising program manager, Amy supports Avalon account teams in providing comprehensive management and quality assurance for all online fundraising and e-engagement efforts. This includes supporting the day-to-day execution and management of online campaigns, including all online analysis and reporting. Amy's keen attention to detail ensures Avalon client campaigns are flawlessly implemented and seamlessly orchestrated to optimize each program’s online fundraising potential. Her work can be seen in Avalon’s successful online programs for the Farm Sanctuary, National Parks Conservation Association, Galapagos Conservancy, and Trustees of Reservations. Amy honed her online fundraising and communications skills in the fast-paced world of political fundraising, first for Friends of Hillary/HILLPAC and then at EMILY’s List. As Web Manager at EMILY's List, Amy managed a major website re-design and contributed to online fundraising efforts that raised more than $5 million for the organization and its endorsed candidates.
Speaker

Robert Malgieri

Avalon Consulting
Robert joined Avalon in the fall of 2014, after spending three years working on online fundraising and community engagement with Conservation International (CI). At CI, Robert oversaw all aspects of online fundraising and ecommerce, supporting the day-to-day execution and management of online campaigns and managing online analysis and reporting. He advised on email strategy and produced all of CI’s emails, including monthly eNews, cultivation and fundraising campaigns, and an enewsletter for high-dollar donors. Prior to his work at CI Robert worked on communications for organizing campaigns with the American Federation of State, County and Municipal Employees (AFSCME) Council 31.

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