M+R Benchmarks 2017: Stats and Data and Rock ‘n‘ Roll
Ever wonder how your email, web, social media, and digital advertising results stack up? Come get the baselines you need to drive your organization’s strategies, and get straight answers to your burning questions from some of the industry’s leading experts.
The M+R Benchmarks Study is your in-depth annual review of what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing. This year (our 11th!), we are turning up the volume with more details and data to help you amplify your message and get your online channels singing in harmony.
We’ve drummed up data from dozens of leading nonprofits, and this session is your VIP pass to our key findings before the full study is publicly released.
Principal + Creative Director
Madeline Stanionis has been raising money and organizing for 25 years, and figuring out kooky ways to do it for most of that time. She's led internet strategies, written copy, launched campaigns, produced videos, raised money, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, CREDO, The Nation, Ocean Conservancy, Amnesty International USA, the Campaign to Defend the Constitution, Mozilla Foundation, Human Rights Campaign, the Humane Society of the United States, ACORN, NARAL Pro-Choice America, and CARE. Madeline is a frequent speaker and writer at fundraising, advocacy, and technology conferences and publications across the country, and is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church. Madeline holds a Masters of Social Work from San Francisco State University. She, her husband, rescued greyhound Jem, goats Peanut Butter & Jelly, and chickens (the Dozen Divas) live part-time in Berkeley and part-time in Mendocino where they run a pretty fun and funky inn called The Andiron.