There’s power in a meme. No, really. A meme can make you laugh. It can make you cry. It can unite populations and build whole communities. A good meme can change the world. Sound farfetched? Think about it: memes are viral, highly shareable, easy-to-make traffic magnets. Hijacking a popular meme (AKA “memejacking”) can provide your organization with the hook and buzz needed to make your cause topical and exciting online.
This interactive session will give you tactical strategies for identifying trends in Internet culture, creative methods to connect your message to a meme, and free tools to help you create and share your own memes for maximum impact.