We’ve all heard how we should be measuring our digital communications, and we likely already have many metrics available to us across our social media, email and web properties.
But what do these metrics mean?
Which should we prioritize?
And how can we most easily collect and analyze the data?
This session will answer each of these questions and provide a detailed review of Facebook Insights, Twitter Analytics, and social tracking tactics within Google Analytics.
Additionally, sample Digital Metrics Spreadsheets will be provided to help simplify both ongoing digital communications and time-specific campaigns, enabling attendees to immediately put our shared learnings into practice.