Fundraising

Increase Your Acquisition and Retention by Using Data and New Multi-Channel Approaches

Problem Statement

For many organizations, acquisition costs continue to climb and retention rates are flat or falling. This session will look at innovative ways that nonprofits are combining data with new multi-channel communication campaigns to find and keep donors.

This session will show how organizations of all sizes can better use data to more cost-effectively find new prospective supporters and then use multi-channel campaigns to convert and retain donors in the long run.

We will share specific examples of campaigns used by Greenpeace, National Audubon Society, and others, which combine email, social, direct mail, and canvassing to move donors from first gift to the all-important second gift and then to multi-year retention.

Additionally, we will take a look at how you can use smart strategy and automation in ways that make multi-channel efforts doable for even small fundraising teams.

Participants will leave this session with insights into how to:

  • Select the right data that is really useful to you
  • Use automation and new tools to easily set up and manage multi-channel campaigns
  • Re-tool your retention campaigns
  • Feel less overwhelmed by managing all the components that go into a multi-channel campaign
Melissa Wyers
EveryAction


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