How to Win: Optimizing Your Online Giving Experience

From your call to action, to your website, to your donation page, and beyond, the tiniest tweaks to your online giving experience can mean the difference between getting a donation or falling flat. Part psychology and part technology, conversion rate optimization is crucial for a nonprofit’s online fundraising and marketing strategy.

With practical tips, proven best practices, plenty of examples and even live page critiques, we’ll show you how to keep donors focused and in the moment of giving every step of the way.


Caryn Stein

Vice President, Communications and Content

Network For Good
Caryn Stein oversees Network for Good's nonprofit training and fundraising resources. She is the editor-in-chief of the Nonprofit Marketing Blog and created the Ultimate Donation Page Course as well as Network for Good's Recurring Giving Challenge. As a trainer, speaker, panelist, consultant, and author, Caryn has helped thousands of nonprofits optimize their campaigns and write more effective donor communications. Caryn has over 15 years of digital marketing experience and is a proud graduate of Purdue University.

Donna Wilkins


Charity Dynamics, Inc.
Donna led Convio’s Client Services team from their first client to over 300 clients, building an organization that was recognized as a leading service provider to their non-profit client base. Donna has worked with hundreds of non-profits to implement online solutions with the ultimate goal of providing her clients the tools and confidence they need to be successful. With her experience and sharp insights, Donna has honed her ability to recognize and optimize a client’s growth opportunities while avoiding missteps. Donna has worked with hundreds of non-profit clients, including American Cancer Society, National MS Society, The ALS Association, the Brady Campaign, and the Howard Dean Campaign. Donna has 20 years of experience managing technical projects with a track record of delivering on time and on budget. Donna has an MBA from the University of Texas and an engineering degree from the University of Illinois.

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