Marketing/Communications

How Nonprofits Can Be Part of the Podcasting Renaissance

Problem Statement

In a crowded and splintered media landscape with competing platforms, it's harder and harder to connect with potential supporters about your nonprofit's work and move them to action.

If nonprofits want to learn how to create content that both engages audiences and creates devoted supporters, we need look no further than the gold standard offered each day by public radio and cutting edge podcasts. Think about it: Radio producers can create stories that keep us in the car for “driveway moments” even when we’ve reached home, just so we can hear the ending. Public radio and podcast shows inspire legions of devotees to give money for something they can already get for free. At the same time, we’re in the middle of a renaissance of digital audio online and via mobile technology.

To take advantage of this exciting and pivotal moment, nonprofits should consider adding audio storytelling to their digital communications toolkit. Special guests from productions based in Washington, DC, will discuss how your organization can get started and connect with a passionate audience.

Will Coley
Opportunity Agenda/Aquifer Media

Will Coley is an independent radio producer and communications strategist based in Queens, NY. His radio stories have been broadcast on NPR News, 99% Invisible, the BBC, KCRW’s Unfictional, Transom.org and Georgia Public Broadcasting among others. Will currently works for the Opportunity Agenda, a social justice communication lab. Will has a master’s degree in public administration from Columbia University and completed the certificate program at the Refugee Studies Centre at the University of Oxford. In 2011, Will attended the first-ever Transom Radio Story Workshop, and in 2012 developed the Working Now project as a SoundCloud Community Fellow.

Juanita Monsalve
Center for Community Change
Digital Campaign Director, Reform Immigration FOR America
Juanita Monsalve is an experienced digital strategist. She’s the Digital Director for Reform Immigration FOR America (RI4A), a digital advocacy campaign fighting for immigrant rights and comprehensive immigration reform at the Center for Community Change. Prior to joining RI4A, Juanita worked with the National Council of La Raza, the largest national Latino civil rights and advocacy organization in the United States. Currently, Juanita co-hosts Choices & Chismes, a podcast for real talk about what’s happening in our country, our communities, and our daily lives. Juanita attended Williams College, and is from Bogotá, Colombia. This is her first time attending the NonProfit Technology Conference. You can find her on Twitter at @PatiPesimista.

Lauren Ober
WAMU 88.5
Host, The Big Listen
Lauren Ober is the host of WAMU’s The Big Listen, the “broadcast about podcasts.” Before taking the helm of this program, she was an award-winning radio producer for WAMU’s weekly newsmagazine, Metro Connection. Ober’s stories have been heard on other public radio shows, including NPR’s All Things Considered, Morning Edition and Here & Now, PRI’s The World and Latino USA, as well as podcasts like Criminal, 99% Invisible, Gravy and KCRW’s Unfictional. Ober previously served as producer of Orbital Path, a podcast from PRX about the cosmos and our place in it. In 2015, Ober was a recipient of the French American Foundation Immigration Journalism Fellowship and traveled to Russia to report on LGBT immigration. Currently, Ober is a board member of the Association of Independents in Radio (AIR). She is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University, American University and the Transom Story Workshop. A proud Pittsburgh native, she has a deep and abiding love for pierogi.

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