Marketing/Communications

Growth Hack Your Marketing Plan

Problem Statement

Not sure how to build an effective marketing & communications plan on a lean budget

You’re working on a marketing plan for the coming fiscal year and trying to determine where to focus.  You may be thinking to yourself, “How can I communicate the critical needs of my mission on such a scrappy marketing budget?  How do I prioritize and know that I’m focusing in the right areas?”  Join online fundraising and marketing nerd Taylor Shanklin as she walks you through the steps to build out an effective marketing and communications plan.  Having worked with nonprofits large and small, Taylor has built online fundraising and marketing plans on a variety of scales and budgets.

In this session, we will share her proven tactics, including:

  • Starting from scratch: Steps to build a marketing plan, including branding, mission messaging, communications calendars and even crisis communications

  • Growth hacks for nonprofits with lean budgets: Tips and tricks on amazing tools you can use for very little investment

  • Working together: How to get your whole organization on board

Taylor Shanklin
KIMBIA
Sr. Manager, Product Marketing
Taylor Shanklin is the resident peer-to-peer boss lady at Kimbia. Taylor has ten years of experience specific to the nonprofit technology space, working with hundreds of organizations on their digital strategy. She has held roles in the leadership of software implementation, strategic consulting and marketing. She recently joined on at Kimbia as Sr. Manager, Product Marketing. Taylor (a.k.a., T-Shank) has a particular affinity for peer-to-peer fundraising in her personal life as well, having completed several Team in Training events with the Leukemia and Lymphoma Society, receiving her triple crown for competing in cycling, triathlon, and marathon events. When not working, she is busy chasing around her two kiddos, drinking ridiculous amounts of coffee, and lifting weights not often enough. Originally from Austin, TX, she and her husband are huge UT Longhorn fans. When asked about balancing work and motherhood, Taylor’s motto is to: “Take it one deep breath and one glass of wine at a time.” You can follow Taylor on Twitter @tshankcycles and @KimbiaInc.

Taylor Shanklin
KIMBIA
Sr. Manager, Product Marketing
Taylor Shanklin is the peer-to-peer boss lady. Taylor has over nine years of experience specific to the nonprofit technology space, holding various roles in leadership of software implementation, strategic consulting and marketing. She recently joined on at Kimbia as Sr. Manager, Product Marketing. Taylor (a.k.a., T-Shank) has a particular affinity for peer-to-peer fundraising in her personal life as well, having completed several Team in Training events with the Leukemia and Lymphoma Society, receiving her triple crown for competing in cycling, triathlon, and marathon events. When not working, she is busy chasing around her two kiddos, drinking ridiculous amounts of coffee, and lifting weights not often enough. Originally from Austin, TX, she and her husband are huge UT Longhorn fans. You can follow Taylor on Twitter @tshankcycles, listen to her talk fundraising on the podcast RaiseMore NOW (found on iTunes and soundcloud), and find her blogging on npENGAGE.com. When asked about balancing work and motherhood, Taylor’s motto is to “Take it one deep breath and one glass of wine at a time.”

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