Marketing/Communications

Love and Happiness: Building Community with Smart Communications

Problem Statement

With the world getting noisier and busier, it is harder than ever to stand out. How can you use communications to be the organization that people want to join and continue to be part of?

Almost every organization struggles with getting new supporters—donors, members, volunteers, or others—and keeping old ones. Luckily, both problems can be solved with smart communications.

This session will introduce strategies for building a brand that supporters love, so that they not only engage with your organization once, but do so repeatedly and ultimately encourage others to do so. You’ll hear about ways to clearly communicate with audiences so they better understand who they are supporting and why—and so they’re more likely to come back. Drawing from real-life examples, we’ll explore how you can get supporters to connect with work being done thousands of miles away using creative tools like virtual reality. We’ll also discuss how stories, images, and diverse voices can help your supporters develop deep ties to your work. Finally, we’ll touch on ways to empower your supporters to raise money for you as the ultimate brand ambassadors.

Farra Trompeter
Big Duck
Vice President
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations. Farra’s expertise focuses on helping nonprofits create multichannel campaigns and use social media to connect with donors, activists, and other members of their community. She also loves building people's skills and knowledge through coaching, workshops, webinars, and classes. Farra serves as Chair of NTEN's board and is also actively involved in 501 Tech NYC local meetups. Farra is a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits. She holds an M.S. degree in nonprofit management from The New School. Farra tweets about nonprofit communications and fundraising at @Farra.

Amy Sample Ward
Nonprofit Technology Network
CEO
Amy Sample Ward is NTEN's CEO. She is also a speaker and author focused on leveraging social technologies for social change. In 2013, Amy co-authored Social Change Anytime Everywhere with Allyson Kapin. She previously co-authored Social by Social: a handbook in using new technologies for social impact. She has worked in and with advocacy organizations, private foundations, and community groups in the US, UK and around the world.

Michael Wogoman
Conservation International
Senior Manager, Annual & Planned Giving
I love what I do. My job is to help individuals realize and channel their philanthropy and show them how much their generosity can make an impact. With Conservation International, I work with donors from across the country who understand that people need nature to thrive. Their donations go to support international conservation projects including protecting ecosystems, global biodiversity, and human well-being. I have 10 years experience with individual giving and annual fund programs, corporate and planned giving, sponsorship, and fundraising events. I believe in a donor-centered approach to fundraising and always strive to make the donor feel like the hero. Within annual fund programs, I believe in an omni-channel, data-driven strategy. Combining basic strategies like direct mail, email, phone calls, and meetings with the newest tools from the digital age such as crowdfunding, social media, and big data to help attain the best results. Connect with me on LinkedIn to continue the conversation: linkedin.com/in/michaelwogoman/

Jazmyn Henry
International Planned Parenthood Federation/Western Hemisphere Region
Associate Director, Donor Communications and Audience Engagement
As a former competitive policy debater, Jazmyn Henry spent most of her youth talking fast and persuading people to do things. Jazmyn channeled those years of “nerdom” into a fundraising and communications career spanning more than seven years that includes cultivating donor relations at the American Civil Liberties Union and managing accounts at a global marketing agency. As the Associate Director of Donor Communications and Audience Engagement at International Planned Parenthood/Western Hemisphere Region, Jazmyn directs multichannel fundraising strategies that engage a diverse community in the fight for women’s rights in the Americas and Caribbean. She loves using smart communications to make questions of reproductive justice evident and actionable. Jazmyn serves on the Advisory Committee of the Haiti Adolescent Girls Network, manages a women’s amateur soccer team in New York City, and is a member of NTEN’s Professional Certificate pilot program. Her spare time is dedicated to her dog, Iggy Pup, and managing his Instagram @IggyPupPug.

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