You’ve heard about A/B testing and welcome series, but you don’t know where to start. Or maybe you think you have to have an expensive marketing platform with all the bells and whistles to even get started. Fear not! In this session, we’ll use a case study to help you lay the foundation of your email marketing strategy, and show you how to build it! We’ll cover what basics to master first—segments and subscriptions—then move on to A/B testing, and finally, share strategies for welcome series and list suppression.
You’ll leave with a solid understanding of where your organization’s strategy is, what tactics you want to try next, and tips to get you there.