Marketing/Communications

Content for Email and Email for Engagement

Problem Statement

You will leave the workshop with a foundational understanding of using content to build your email list. You will also gain ideas for using automation to nurture your new subscribers to build fans and supporters.

This workshop provides information, tactics, and opportunities to ideate with your peers to use content you may already have to build your email list and automation to inspire engagement.

  • Is your organization resource strapped? A one-person marketing force?
  • Do you want to do more than just capture an email address and send a blast as frequently as you can muster?
  • Do you want to nurture opportunities for engagement via email more efficiently?

“Content for an email” is the strategy we will explore together to help you build your email list with people open to further engagement.

We will then explore how an email address is an invitation for engagement and an opportunity to nurture a person from a “lead” to a supporter/constituent/fan.

Finally, engaging new email subscribers consistently and strategically is challenging, in particular for small or resource strapped organizations. This is where automation can help, and we will explore tactics and technologies for implementation.

Seth Giammanco
MOD-Lab
Principal, Technology
Seth Giammanco is a Principal at MOD-Lab. Seth's in-depth experience combines ideation, implementation strategy, and hands-on technical skills for crafting engaging digital experiences. Seth has led the creation of numerous web solutions for large for-profit brands such as Motorola and New York Magazine, as well as a diverse collection of nonprofit organizations, such as The Partnership for Drug-Free Kids, Tribeca Film Institute, and Planned Parenthood. Seth is active on Twitter (@sethgiammanco), blogs, speaks on digital content for engaging web/mobile solutions, and is a board member and instructor at Jikishinkan Aikido Dojo in Brooklyn, NY.

James Porter
The END Fund
Director, Communications
James serves as a Director of External Relations at the END Fund. In this role he oversees and manages the END Fund’s social media channels, website, communications, outreach, and marketing efforts. He brings over 8 years experience using both traditional and emerging media for social good in order to help the END Fund achieve its goals. Previous to the END Fund, James was the Email Manager for the International Rescue Committee (IRC) where he coordinated fundraising, cultivation, advocacy, and event emails and provided data driven strategy to the digital fundraising and marketing group. James has also served as Communications Officer for the Catholic Legal Immigration Network, Inc. (CLINIC), and worked as a Programs and Communications Associate for FilmAid International. James has a BA in Sociology from Loyola University Maryland and a Master’s degree in Diplomacy and International Relations with a focus in global health and human rights from Seton Hall University’s School of Diplomacy and International Relations. Throughout his career, he has been passionate about giving a voice to marginalized people and lifting up their stories in order to raise awareness. He believes in the power of technology to lead change and is a local organizer for the Nonprofit Technology Network (NTEN). Outside of work, you can find James running along the Hudson River, walking his dog in the park, or taking photos around New York City.

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