Content Calendars and YOU! Creating Communications Harmony

Calling all content creators, curators, wranglers, and stakeholders! Are you looking to enhance productivity, planning, and be more Zen about your process? Content marketing has become one of those “buzzwords” you actually should buy into, and a content calendar is considered a key tool. But:

  • How do you set up a content calendar that works for you and your team?
  • How do you ensure buy-in to your strategy from both communications and non-communications staff?
  • What should you reasonably expect to gain from having a content calendar?

Come to this highly interactive session where you can share what’s working and what’s not. We’ll trade tips, success stories, and strategies to best use content calendar tools and ensure successful adoption by your team.

Bring your questions, challenges, and pain points, and get ready to roll up your sleeves as we work together to uncover solutions to common problems. We will adapt to your needs as common themes emerge from group discussion.


Laura Norvig

Digital Media Strategist

Laura Norvig, MLIS, has worked in the nonprofit sector for 15 years. She is currently overseeing the digital media strategy for ETR, as well as getting in the trenches with daily implementation of email, inbound, and social marketing; and training staff to effectively leverage social media. Her prior work on the National Service Resources Training project included community management, content curation, taxonomy, information architecture, search quality, and usability. She served as the public voice of that federally-funded project in the social media space.

James Porter

Associate Director, External Relations

The END Fund
James serves as the Associate Director of External Relations at the END Fund. In this role he oversees and manages the END Fund’s social media channels, website, communications, and marketing efforts. He brings over 7 years experience using both traditional and emerging media for social good in order to help the END Fund achieve its goals. Previous to the END Fund, James was the Email Manager for the International Rescue Committee (IRC) where he coordinated fundraising, cultivation, advocacy, and event emails and provided data driven strategy to the digital fundraising and marketing group. James has also served as Communications Officer for the Catholic Legal Immigration Network, Inc. (CLINIC), and worked as a Programs and Communications Associate for FilmAid International. James has a BA in Sociology from Loyola University Maryland and a Master’s degree in Diplomacy and International Relations with a focus in global health and human rights from Seton Hall University’s School of Diplomacy and International Relations. Throughout his career, he has been passionate about giving a voice to marginalized people and lifting up their stories in order to raise awareness. He believes in the power of technology to lead change and is a local organizer for the Nonprofit Technology Network (NTEN). Outside of work, you can find James running along the Hudson River, walking his dog in the park, or taking photos around New York City.

Kivi Leroux Miller


Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and president of Nonprofit Marketing and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach. Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.

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