Marketing/Communications

Audience Research on a Dime

Problem Statement

We're helping people solve for situations when they don't have resources for audience research, have buy-in for audience research, and understand the importance of audience research.

You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?

No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, and report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.

During this session, you’ll learn about:

  • Our favorite lean audience research methods and why they’re awesome
  • How to convince your boss that audience research is necessary
  • How to conduct audience research when you have zero resources

By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!

Courtney Clark
Forum One
Managing Director of User Experience
Courtney is the Managing Director of User Experience at Forum One, and has led many high-profile UX projects with non-profit organizations, foundations, and government agencies. Courtney works with clients to develop an optimal user experience that balances their mission with the needs of their target audiences. She earned on B.F.A. from the University of Kansas, with a focus in visual communication and graphic design, and has over 10 years experience bringing a user-centered approach to many world-changing organizations. Rock Chalk!

Valerie Miller
United Way Worldwide
Manager, Content Curation
Valerie is a digital librarian and content management specialist. She is the content curator for United Way’s global intranet which serves about 12,000 people. One of America’s largest charity organizations, United Way works to improve lives by mobilizing the caring power of communities around the world, to advance the common good, through its focus is on education, income and health. Prior to that, Valerie Miller worked in public media for PBS, “America’s Largest Classroom,” as the digital librarian for PBS LearningMedia, a product for teachers of grades K-12 where she helped grow the library of content from 75,000 to over 120,000 digital assets and map learning media to education standards. She has also worked with the Frameworks Institute – a D.C. think tank, and the U.S. Copyright Office within the Library of Congress. She holds a Master’s Degree in Library and Information Science with a specialization in data curation, from the University of Illinois, Urbana-Champaign.

Kristina Bjoran
Forum One
Content strategist
Kristina is a senior creative strategist for Forum One (https://forumone.com). From her sunny Seattle office, she works with nonprofit and government clients to develop, create, optimize, and promote their web content. After work, she walks home and eats an unusual amount of cheese before editing the user experience magazine, UX Booth (http://www.uxbooth.com).

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