Finding new supporters is hard, converting them into advocates and donors is even harder, and re-engaging them is the holy grail.
Join the online campaigning and fundraising experts at Change.org for a 3-part webinar series that will guide you through the three steps: finding new supporters, engaging them with your cause, and keeping them engaged over the long haul to maximize their lifetime value to your organization.
The hope that donors can be captured right in that magical moment right when they think, "You know, I should donate to your cause" has driven innovation around QR Codes over the past few years. You can learn about how the Good Karma Now smartphone app may be able to energize your fundraising campaigns at our upcoming Product Spotlight Webinar, "QR Codes and Smartphones Capture the Inspiration to Give".
[Editor's note: The following is from the December 2012 issue of NTEN:Change, NTEN's quarterly journal for nonprofit leaders. Read the complete issue on "Collaboration" when you subscribe to the journal for free!]
By Rachel Weidinger, Upwell
Developing a High Touch, Human Platform for Collaboration
At Upwell, we’re inventing a new way to work together. We’re a nonprofit, data-driven social media PR agency with one client, the ocean, and one goal: more people talking about the ocean. It’s our mission to make the ocean more famous online. Competition is real in the marine conservation space. “Blue” orgs get a small fraction of environment funding. With just a year and about $1 million to prove our model, this pilot project (incubated by Ocean Conservancy) had no choice but to invent a new way to collaborate. Taking on this project felt like jumping off a cliff.
Valentine's Day is around the corner and we are feeling the love. This Member Round Up is chock full of happenings and news from our members that warmed our heart. From new reports, to funding opportunities, to success stories, we hope you'll be as inspired as we are by your amazing nonprofit technology community!
We started the year by asking the NTEN community about the technology resolutions and goals for 2013. Today, we are sharing some of those topics and suggestions for getting started today - from social media to the cloud.
The nonprofit technology community recently lost an incredible member with the passing of Dan Scharfman. Deborah Elizabeth Finn and others in the Boston area that knew him and his impact have shared their thoughts in this post.
Our presenter, Hildy Gottlieb, is co-founder of Creating the Future, a nonprofit living laboratory for accelerating social change. Through her work with Creating the Future, Hildy co-founded the #NPCons twitter chat for consultants and coaches to community benefit organizations. In addition to her work as “Chief Boundary Pusher” at Creating the Future, Hildy is a TEDx speaker and the author of “The Pollyanna Principles: Reinventing ‘Nonprofit Organizations’ to Create the Future of Our World.”
A monthly roundup of our favorite nonprofit tech resources and other goodies.
'Tis the season: the season for Google Flu Trends to demonstrate the power of aggregated search data.
Unless you're one of those "This too shall pass" folks. In that case, you may be pleased to hear that we're approaching the end of the smartphone era. Yes, that does mean something else is coming, but it will totally justify your lack of a mobile website in the short term.
Did you know that in his six years at NTEN, Brett has sent more than 6 million emails? It's true.
It is with the same combined emotion of being impressed and knowing it's true that I announce today that Brett will be stepping down from his role as NTEN's Communications Director at the end of February.
Beyond sending emails, in Brett's time at NTEN he helped create a community of nonprofit leaders who were excited to learn and share with each other, he wrangled a website with the best of them, and he provided insight and guidance to our strategic direction and evaluation of our work.
It seems too simple to say he will be missed, but at least he isn't going very far. At the beginning of March, Brett will be joining the crew over at ThinkShout, a long-time NTEN member, NTC Sponsor, and general do-good team in the nonprofit technology community.
In the annual letters from Bill and Melinda Gates which was released today, measurement takes center stage. In case you weren't yet convinced, I imagine this clear declaration -- which ties the concepts of business innovation like incremental improvement of steam power to making vaccine delivery more effective -- will move the needle for you.
Here is a snippet from Bill Gates:
Of course, the work of our foundation is a world away from the making of steam engines. But in the past year I have been struck again and again by how important measurement is to improving the human condition. You can achieve amazing progress if you set a clear goal and find a measure that will drive progress toward that goal. . . .This may seem pretty basic, but it is amazing to me how often it is not done and how hard it is to get right.
The primary components of the message, which discusses the areas of innovation and work that the Gates Foundation invests in, can be summarized as:
