Mobile Active Strategy Guide Series

Report published January 3, 2007 in Mobile & Social Media

Guide #1, Using Mobile Phones in Electoral and Voter Registration Campaigns
A joint project of NTEN, Green Media Toolshed, and MobileActive and funded by the Surdna Foundation.

Mobile phones have become a powerful emerging tool for participation in civil society. This five part series looks ways nonprofits have used mobile phones in their campaigns and the effective strategies deployed, and shares lessons learned from these endeavors.

The first guide in this series examines how mobile phones are being used in electoral, voter registration, and election monitoring campaigns.

Internationally mobile phones have been used for systematic election monitoring in Macedonia and Kenya, among women voters in Saudi Arabia, and in a number of popular uprisings in the Ukraine and South Korea. In the 2004 U.S. election, almost 10,000 people started their voter registration process through a mobile campaign. This year the U.S. based group Mobile Voter aims to register 55,000 young people to vote via their cell phones.

While the use of mobile phones in elections and voter registration campaigns is still in an experimental stage, a lot has been learned about the characteristics of successful campaigns. In this guide we share these findings with you, along with case studies, and other information organizations can use to run their own mobile campaigns.

Download the guide (PDF).

Look for other guides in the Mobile Active Strategy Guide series that will focus on issue advocacy, fundraising, humanitarian and disaster relief, and mobile organizing.