Benchmarks

The 7th Annual Nonprofit Technology Staffing & Investments Report is Released

Submitted by Annaliese on Mon, 04/15/2013 - 1:10pm

Now in our seventh year of collecting and reporting on these nonprofit technology spending and practices data, this research provides not only the benchmarks you and your organization can use for assessing and planning your technology budgets and strategies, but also provides valuable benchmarks for the nonprofit sector as a whole in gauging the maturity and effectiveness of technology strategies and use.

Download the complete report here.

With NTEN’s strategic outcomes in mind, this report examines: technology staffing levels, technology budgets, overall organizational approach to technology decisions, as well as technology oversight and management practices.

Key findings from this year’s survey:

The 2013 eNonprofit Benchmarks Study

Submitted by Annaliese on Wed, 03/27/2013 - 6:26am

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity.  With the analytics and campaign expertise of M+R Strategic Services, we are excited to release the 2013 eNonprofit Benchmarks Study!

> Download the report and infographic!

2012 Nonprofit Donor Engagement Study

Submitted by Annaliese on Fri, 11/09/2012 - 12:17pm

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study.

This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. Survey questions sought to understand understand individuals’ preferences regarding traditional and digital media for donating, volunteering, and engaging with nonprofits.

> Download the study online here.

2011 Nonprofit Technology Staffing & Investments Survey Report

Submitted by Annaliese on Fri, 06/01/2012 - 8:27am

The results of the 2011 NTEN survey of the NTEN and The NonProfit Times communities regarding technology staffing, budgets, and practices are now available in this report.

> Download the Report for Free

The 2012 Nonprofit Social Networking Benchmarks Report

Submitted by Annaliese on Fri, 05/04/2012 - 9:41am

Released April 3, 2012: The 4th Annual "Nonprofit Social Networking Benchmarks Report." While you're welcome to scroll down to read some key findings, we recommend you click on over to download the complete report, right now. It's free!

> Download the 2012 Nonprofit Social Network Benchmark Report

More than 3,500 nonprofit professionals filled out this year's survey, conducted by NTEN, Common Knowledge, and Blackbaud, providing another year of valuable benchmarks about nonprofits' use of -- and success with -- social networking platforms.

The 2012 eNonprofit Benchmarks Study

Submitted by Annaliese on Fri, 05/04/2012 - 9:33am

You can now download the 2012 eNonprofit Benchmarks Study, released at the 2012 NTC by M+R and NTEN.

New this year and particularly interesting to us is what we learned from the study participants with mobile programs:

  • roughly a third had optimized their emails for display on smart phones
  • a third had not
  • the remaining third plan to optimize their emails within the coming year

That's just a taste of the insights you can get from this year's study.  You should download the  complete report. It's free!

2010 IT Staffing and Spending Report

Submitted by Annaliese on Wed, 04/20/2011 - 12:38pm

For many nonprofit organizations, as with the wider public and private business sectors, the last couple of years have been impacted by a general economic downturn. Did we see evidence of this in our annual Nonprofit IT Staffing & Spending survey conducted at the end of 2010? Well, yes and no.

Compared to previous years (this is our 5th year of conducting the survey), certain areas of investment did seem to drop. However, for the most part, investments in IT staffing and other areas stayed remarkably steady, and we even saw some year-over-year growth in some areas.

> Download the Report for Free

2011 eNonprofit Benchmarks Study

Submitted by Brett on Fri, 04/01/2011 - 2:02pm

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, released by M+R and NTEN.

As it turns out, a high unsubscribe rate correlates directly with high fundraising results. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is.

The key here: people are reading your message.

That's just one of the fascinating drops of knowledge in the "2011 eNonprofit Benchmarks Study". We recommend you:

> Download the Report. It's free!

2011 Nonprofit Social Networking Benchmark Report

Submitted by Brett on Fri, 04/01/2011 - 1:58pm

More than 11,000 nonprofit professionals filled out this year's Nonprofit Social Network Benchmark Survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data.

One of our favorite stats: more than half of nonprofits have no formal budget for commercial social networks like Facebook, Twitter, and LinkedIn, making it all the more impressive that 30% of the organizations that have raised more than $100,000 on Facebook have budgets under $5 million.

> Download the 2011 Nonprofit Social Network Benchmark Report

Other highlights:

2010 Nonprofit Social Network Benchmark Report

Submitted by Brett on Thu, 04/22/2010 - 2:05pm

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

As it turns out, Facebook and Twitter really do count as work. That's right: the survey found that 86% of nonprofits have a presence on Facebook, and 60% are on Twitter, increased percentages over 2009 for both commercial social networks.

> Get the Full Report (for free)