Released April 3, 2012: The 4th Annual "Nonprofit Social Networking Benchmarks Report." While you're welcome to scroll down to read some key findings, we recommend you click on over to download the complete report, right now. It's free!

> Download the 2012 Nonprofit Social Network Benchmark Report

More than 3,500 nonprofit professionals filled out this year's survey, conducted by NTEN, Common Knowledge, and Blackbaud, providing another year of valuable benchmarks about nonprofits' use of -- and success with -- social networking platforms.

You can now download the 2012 eNonprofit Benchmarks Study, released at the 2012 NTC by M+R and NTEN.

New this year and particularly interesting to us is what we learned from the study participants with mobile programs:

• roughly a third had optimized their emails for display on smart phones
• a third had not
• the remaining third plan to optimize their emails within the coming year

That's just a taste of the insights you can get from this year's study.  You should download the  complete report. It's free!

For many nonprofit organizations, as with the wider public and private business sectors, the last couple of years have been impacted by a general economic downturn. Did we see evidence of this in our annual Nonprofit IT Staffing & Spending survey conducted at the end of 2010? Well, yes and no.

Compared to previous years (this is our 5th year of conducting the survey), certain areas of investment did seem to drop. However, for the most part, investments in IT staffing and other areas stayed remarkably steady, and we even saw some year-over-year growth in some areas.

> Download the Report for Free

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, released by M+R and NTEN.

As it turns out, a high unsubscribe rate correlates directly with high fundraising results. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is.

The key here: people are reading your message.

That's just one of the fascinating drops of knowledge in the "2011 eNonprofit Benchmarks Study". We recommend you:

> Download the Report. It's free!

More than 11,000 nonprofit professionals filled out this year's Nonprofit Social Network Benchmark Survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data.

One of our favorite stats: more than half of nonprofits have no formal budget for commercial social networks like Facebook, Twitter, and LinkedIn, making it all the more impressive that 30% of the organizations that have raised more than $100,000 on Facebook have budgets under $5 million.

> Download the 2011 Nonprofit Social Network Benchmark Report

Other highlights:

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

As it turns out, Facebook and Twitter really do count as work. That's right: the survey found that 86% of nonprofits have a presence on Facebook, and 60% are on Twitter, increased percentages over 2009 for both commercial social networks.

> Get the Full Report (for free)

M+R Strategic Services and NTEN have released a new eNonprofit Benchmarks Study for 2009 -- and you can download it for free!

> Download the Report!

We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations to provide you with reliable new data, answering questions like:

• How is the financial crisis affecting online fundraising?
• How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits?
• For state-based or local groups, what's a good email response rate?

According to a survey conducted in March 2009 by NTEN, Common Knowledge, and ThePort, social networking has become an integral part of nonprofits’ online strategy. Of the 929 respondents to a survey, nearly three-quarters (74.2%) have a presence on Facebook, and 30.9% have one or more social networking communities on their own web site.

> Download the Social Network Survey Report

You'll also learn:

• Besides Facebook, which commercial social network sites are nonprofits using most?
• How many members do nonprofits have on their social network communities?
• How are nonprofits marketing their social network sites?
• Are nonprofits successfully getting revenue from social networks?
• How are nonprofit peers resourcing social networks efforts?

But don’t take our word for it. Download the report and read it yourself. It's free!

Ever wonder how your email list stacks up against other nonprofits? Is it just your open rate that’s declining, or are all nonprofits seeing the same results? And just what is a good online fundraising response rate?

M+R Strategic Services and NTEN have released an updated eNonprofit Benchmarks Study for 2008. We've analyzed online messaging, fundraising, and advocacy data from 21 leading nonprofit organizations to provide you with reliable new data. And you can download it for free!

> Download the Report!