Benchmarks

The 8th Annual Nonprofit Technology Staffing & Investments Report

Report published July 21, 2014 in Benchmarks, IT Staffing

Now in our eighth year of collecting and reporting on these nonprofit technology spending and practices data, this research provides valuable benchmarks to help you assess and plan your technology budgets and strategies, and considers the nonprofit sector as a whole to gauge the maturity and effectiveness of technology strategies and use. 

With NTEN's theory of change in mind, this report examines technology staffing levels, technology budgets, overall organizational approach to technology decisions, as well as technology oversight and management practices. Over 750 individuals from nonprofits participated in taking the survey, ranging from various operating budget size, staff size, and more.

> Download the 2014 Nonprofit Technology Staffing and Investments Report

The 2014 Nonprofit Benchmarks Study

Report published April 9, 2014 in Benchmarks, Mobile & Social Media

Released April 8, 2014: The 2014 Nonprofit Benchmarks Study. In partnership with M+R, we crunched the numbers from 53 nonprofit organizations to define this year's industry standards for online fundraising, advocacy, and list building.

What we learned: 2013 raised the bar for online fundraising. Nonprofits received an estimated 1.7 cents for every fundraising message delivered, and 60 cents for every website visit. And there's a lot more data where that came from! 

> Download the 2014 Nonprofit Benchmarks Study (it's free!) 

The 2013 Nonprofit Engagement Data Management Study: A Graphic Report

When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health – today’s nonprofits are either tracking a lot, or hardly anything at all. And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes.

In the spring of 2013, NTEN and Avectra surveyed nonprofit communications, fundraising, and leadership staff about their engagement data management practices, findings, and future plans. The results of the study are available in this graphic report.

The 7th Annual Nonprofit Technology Staffing & Investments Report is Released

Report published April 15, 2013 in Benchmarks, IT Staffing

Now in our seventh year of collecting and reporting on these nonprofit technology spending and practices data, this research provides not only the benchmarks you and your organization can use for assessing and planning your technology budgets and strategies, but also provides valuable benchmarks for the nonprofit sector as a whole in gauging the maturity and effectiveness of technology strategies and use.

Download the complete report here.

With NTEN’s strategic outcomes in mind, this report examines: technology staffing levels, technology budgets, overall organizational approach to technology decisions, as well as technology oversight and management practices.

Key findings from this year’s survey:

The 2013 eNonprofit Benchmarks Study

Report published March 27, 2013 in Benchmarks

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity.  With the analytics and campaign expertise of M+R Strategic Services, we are excited to release the 2013 eNonprofit Benchmarks Study!

> Download the report and infographic!

2012 Nonprofit Donor Engagement Study

Report published November 9, 2012 in Benchmarks, Fundraising

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study.

This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. Survey questions sought to understand understand individuals’ preferences regarding traditional and digital media for donating, volunteering, and engaging with nonprofits.

> Download the study online here.

2011 Nonprofit Technology Staffing & Investments Survey Report

Report published June 1, 2012 in Benchmarks, IT Staffing, NPTech Community

The results of the 2011 NTEN survey of the NTEN and The NonProfit Times communities regarding technology staffing, budgets, and practices are now available in this report.

> Download the Report for Free

The 2012 Nonprofit Social Networking Benchmarks Report

Report published May 4, 2012 in Benchmarks, Mobile & Social Media

Released April 3, 2012: The 4th Annual "Nonprofit Social Networking Benchmarks Report." While you're welcome to scroll down to read some key findings, we recommend you click on over to download the complete report, right now. It's free!

> Download the 2012 Nonprofit Social Network Benchmark Report

More than 3,500 nonprofit professionals filled out this year's survey, conducted by NTEN, Common Knowledge, and Blackbaud, providing another year of valuable benchmarks about nonprofits' use of -- and success with -- social networking platforms.

The 2012 eNonprofit Benchmarks Study

Report published May 4, 2012 in Benchmarks, Mobile & Social Media

You can now download the 2012 eNonprofit Benchmarks Study, released at the 2012 NTC by M+R and NTEN.

New this year and particularly interesting to us is what we learned from the study participants with mobile programs:

  • roughly a third had optimized their emails for display on smart phones
  • a third had not
  • the remaining third plan to optimize their emails within the coming year

That's just a taste of the insights you can get from this year's study.  You should download the  complete report. It's free!

2010 IT Staffing and Spending Report

Report published April 20, 2011 in Benchmarks, IT Staffing, NPTech Community

For many nonprofit organizations, as with the wider public and private business sectors, the last couple of years have been impacted by a general economic downturn. Did we see evidence of this in our annual Nonprofit IT Staffing & Spending survey conducted at the end of 2010? Well, yes and no.

Compared to previous years (this is our 5th year of conducting the survey), certain areas of investment did seem to drop. However, for the most part, investments in IT staffing and other areas stayed remarkably steady, and we even saw some year-over-year growth in some areas.

> Download the Report for Free

2011 eNonprofit Benchmarks Study

Report published April 1, 2011 in Benchmarks, Mobile & Social Media

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, released by M+R and NTEN.

As it turns out, a high unsubscribe rate correlates directly with high fundraising results. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is.

The key here: people are reading your message.

That's just one of the fascinating drops of knowledge in the "2011 eNonprofit Benchmarks Study". We recommend you:

> Download the Report. It's free!

2011 Nonprofit Social Networking Benchmark Report

Report published April 1, 2011 in Benchmarks, Mobile & Social Media

More than 11,000 nonprofit professionals filled out this year's Nonprofit Social Network Benchmark Survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data.

One of our favorite stats: more than half of nonprofits have no formal budget for commercial social networks like Facebook, Twitter, and LinkedIn, making it all the more impressive that 30% of the organizations that have raised more than $100,000 on Facebook have budgets under $5 million.

> Download the 2011 Nonprofit Social Network Benchmark Report

Other highlights:

2010 Nonprofit Social Network Benchmark Report

Report published April 22, 2010 in Benchmarks, Mobile & Social Media, NPTech Community

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

As it turns out, Facebook and Twitter really do count as work. That's right: the survey found that 86% of nonprofits have a presence on Facebook, and 60% are on Twitter, increased percentages over 2009 for both commercial social networks.

> Get the Full Report (for free)

2009 eNonprofit Benchmarks Study

Report published May 20, 2009 in Benchmarks

M+R Strategic Services and NTEN have released a new eNonprofit Benchmarks Study for 2009 -- and you can download it for free!

> Download the Report!

We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations to provide you with reliable new data, answering questions like:

  • How is the financial crisis affecting online fundraising?
  • How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits?
  • For state-based or local groups, what's a good email response rate?

2009 Nonprofit Social Network Survey Report

Report published May 20, 2009 in Benchmarks, Mobile & Social Media, NPTech Community

According to a survey conducted in March 2009 by NTEN, Common Knowledge, and ThePort, social networking has become an integral part of nonprofits’ online strategy. Of the 929 respondents to a survey, nearly three-quarters (74.2%) have a presence on Facebook, and 30.9% have one or more social networking communities on their own web site.

> Download the Social Network Survey Report

You'll also learn:

  • Besides Facebook, which commercial social network sites are nonprofits using most?
  • How many members do nonprofits have on their social network communities?
  • How are nonprofits marketing their social network sites?
  • Are nonprofits successfully getting revenue from social networks?
  • How are nonprofit peers resourcing social networks efforts?

But don’t take our word for it. Download the report and read it yourself. It's free!

2008 eNonprofit Benchmarks Study

Report published May 20, 2008 in Benchmarks

Ever wonder how your email list stacks up against other nonprofits? Is it just your open rate that’s declining, or are all nonprofits seeing the same results? And just what is a good online fundraising response rate?

M+R Strategic Services and NTEN have released an updated eNonprofit Benchmarks Study for 2008. We've analyzed online messaging, fundraising, and advocacy data from 21 leading nonprofit organizations to provide you with reliable new data. And you can download it for free!

> Download the Report!