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2011 Nonprofit Social Networking Benchmark Report
More than 11,000 nonprofit professionals filled out this year's Nonprofit Social Network Benchmark Survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data.
One of our favorite stats: more than half of nonprofits have no formal budget for commercial social networks like Facebook, Twitter, and LinkedIn, making it all the more impressive that 30% of the organizations that have raised more than $100,000 on Facebook have budgets under $5 million.
- Nine out of 10 respondents(89%) report having a presence on Facebook in 2011.
- Nonprofit industry sentiment toward social networks remains very positive with 4 out of 5 (82%) nonprofits indicating that they find their commercial social networking efforts valuable.
- The community size of nonprofit house social networks (HSNs) is on the rise with an average of 5,967 members in 2011, a 70% increase year-over-year.
- Over half (55%) of nonprofits who have a house social network report that the role of their community is for Program and Service delivery, eclipsing Marketing (49%) for the first time as the primary purpose for charity house network.