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2014 NTC Breakout Sessions
Thursday, March 13, 2014
Title: Ignite! Opening NTC Plenary
Description: Join NTEN's CEO Amy Sample Ward and selected members of our community who'll start your #14NTC off with a bang. Always dreamed of speaking on the main stage? Submit to be an Ignite Speaker today and connect with the community at large through your ideas and 5 minute presentation.
Speakers: NTEN Community Members Like You! Names to be announced in January 2014
Title: 14NTC Welcome Reception
Description: Join NTEN's Membership Director, Megan Keane, and get the ins and outs of this year's NTC. For members and community friends new and long time, we'll flock together to talk about hot topics and celebrate this year's NTENny Award Winners.
Speakers: Megan Keane and NTEN Membership Team
Title: Can’t we all just get along? Building online coalitions with like-minded organizations
Description: Birds of a feather don’t always flock together (nicely). Similar nonprofits are in competition: for donors, media attention, and more. But in the end, we all have the same goal, right? By building coalitions online, social media professionals can use each other to grow their online reach and shine and even brighter light on their common issues. Panelists will discuss their real-life successes and challenges building online alliances in the LGBT rights and healthcare industries and present tactics to get leadership and other organizations on board.
Speakers: Shumway Marshall, Online Director, American Foundation for Equal Rights; Michael Crawford, Digital Director, Freedom to Marry; Jess Morales, Senior Digital Strategist, AFL-CIO; Chris Thomas, Director of Digital Strategies, Sierra Club
Title: This Isn’t Your Grandma’s Online Fundraising
Description: Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.
Speakers: Steve MacLaughlin, Director, Idea Lab, Blackbaud; Miriam Kagan, Senior Principal, Kimbia; Sarah Jjanczak, Senior Associate, Social Media Insights and Analytic, PricewaterhouseCoopers
Title: Strategy is not a 4-letter word: How setting a plan for your online approach reaps rewards
Description: Participants will walk away with the following following valuable assets: • A practical and tactical process checklist for creating strategy without exploding $#*! in every direction: working with leadership across departments to gain consensus • Concrete case studies of how orgs have successfully used online strategies to their advantage • An opportunity to share terrifying tales, success stories, or current conundrums via the mynten platform during the session and get your questions answered • Appearance from The Gap Band, performing their 1982 Billboard hit, “You Dropped a Bomb on Me”.
Speakers: Dottie Hodges, President, Hodges Consulting; Amanda Thacker-Heditke, Director of Online Operations, Trout Unlimited; Tulani Elisa, To be submitted, Threespot
Title: 50 Shades of Social Media: Navigating Policies, Laws, and Ethics
Strategy #14NTsocial (or #14NTsocialfun)
Description: As the manager of your nonprofit’s social media presence, knowing what you (and your colleagues) can say or how you should respond gets tricky. Establishing solid social media governance policies and understanding your legal and compliance obligations are both important aspects of your overall social media strategy. But, where do you turn when you encounter a dilemma that isn’t easily solved by turning to the law or an existing policy? In this highly interactive session, we’ll discuss real-world situations, explore using ethical frameworks to resolve social media conundrums, and integrating ethical considerations into your social media policies, training, and practices. What participants will walk away with: 1.) New ideas for how to set and manage the tone of your organization's social media community 2.) A better understanding of the legal implications of your social media policies and practices 3. Ways to balance the ethics and opportunities of social media
Speakers: Debra Askanase, Principal and Digital Engagement Strategist, Community Organizer 2.0; Farra Trompeter, Vice President, Big Duck; Ashley Lusk, Social Media Manager, Threespot; Carly Leinheiser, Associate Attorney, Perlman & Perlman, LLP
Title: Playing it Safe (and Smart): Secure your network with the 20 Security Controls
Description: Security isn’t just a state of mind; it’s a rigorous, ongoing practice. Do you want to wait for an actual data breach to test your network’s security? I hope not. Here’s where the SANS Institute’s 20 Critical Security Controls come into play. The controls that improve network security—surprisingly easy to understand and implement—represent an extremely focused, metrics-based strategy for protecting your organization against the most likely security risks. And risk has been shown to be reduced by 90% simply by automating and monitoring these critical controls. Attend this session and start implementing them today. 1) This session is intended for network administrators and IT Directors concerned with protecting their environment from intrusions, breaches, malware and worse. 2) Information security 3) Participants will leave with a detailed approach to protecting their environment, end-users, and organization’s reputation and the resources to implement it.
Speakers: Roger Hagedorn, Technology Consultant, MAP for Nonprofits
Title: Lost in the Clouds: Introduction to Cloud Brokering and Data Governance
Description: With the rapid expansion of "cloud"-based information systems, managing, securing and leveraging your organization's data is more challenging than ever. In this session we will explore both overall strategies for effective data governance, as well as as emerging tools able to help with the task.
Speakers: Johan Hammerstrom, COO, Community IT Innovators; Cathy Folkes, Data Best Practices
Title: Build Your Own BYOD
Description: This will be a hands-on, practical session for nonprofit managers (tech or otherwise) who are interested in developing an effective BYOD strategy for their organization. There is no one-size-fits-all approach to BYOD, and each attendee will walk away with a starting point for building their own.
Speakers: Johan Hammerstrom, COO, Community IT Innovators
Title: Diversity, accountability and empowerment in nonprofits and the tech community
Description: Who this session is for: Nonprofit staff who are committed to social justice inside of our organizations as well as in the wider world. What it's about: We create nonprofits, and nonprofit technology, to right injustices, empower communities and inspire social change. But do we reflect the people we serve? Sexism and racism continue to be played out in tech communities, while nonprofits — though better than other industries — remain overwhelmingly white, male and college-educated. An honest assessment of where we're falling short and strategies for moving forward will help us build welcoming, sustainable communities for social change.
What you'll walk away with:
1. Strategies for building more inclusive, accountable and effective organizations -- because nonprofits committed to diversity and empowerment will be better at what they do.
2. How in particular to avoid nonprofit tech hardening privilege and perpetuating discrimination in your organization.
3. Ways to be an effective ally to those who are marginalized in your organization.
4. Where to look for allies outside of your organization if you can't find any within.
Speakers: Ivan Boothe, Creative Director, Rootwork.org
Title: Choosing the right partner for your next website or CRM project: Holding hands before you get married
Description: This session is for people responsible for website & CRM buying process and decisions. By bringing together the buyers and sellers, the people from both sides of the fence, we will have a generative dialog about what works best.
(1) Know how to choose the partner that is the best fit for your website or CRM project.
(2) How to design your selection process.
(3) Tips for making your case internally.
Speakers: Niki Hammond, Technical Strategist, Matthew Schwartz Design Studio; Tim Arnold, Front-End Developer, Beaconfire
Title: How Red Changed Everything: Social Media and Marriage Equality
Description: Who: nonprofit professionals interested in making their campaign message go viral What: From the red marriage equality logo to grassroots support, momentum for same-sex marriage equality is at all-time high. Hear firsthand from three of the organizations that helped transform how America thinks about marriage for gay and lesbian couples through social media. We're lifting the veil on the digital strategies that helped to turn marriage equality into a winnable issue.
1. Strategies for building online support
2. Strategies for using social media to generate earned media
3. Strategies for changing losing narratives to winning narratives
Speakers: Eric Magnuson, Solution Consultant, Exponent Partners; David Minton, Managing Partner, Design Hammer; Marcy Rye, Principal, Wire Media
Title: Start at the Start: Using Storyboards, Wireframes, and Mood Boards
Description: If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. How do you decide what navigation items go where? How do you design a layout of a web page when it will look different depending upon which browser and monitor it’s seen on? How do you keep important items where they are most likely to be seen? Who do you even begin to wrap your head around everything that needs to be taken into account? How do you keep from spinning your wheels with round after round of rejected designs? We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.
Speakers: Michael Crawford, Digital Director, Freedom to Marry; Maureen McCarty, Senior Digital Strategist, Human Rights Campaign; Shumway Marshall, Online Director, AFER
Title: The Canadian Connection: What you can learn about fundraising from people who wear toques
Description: Meet four fabulous fundraising Canucks who will walk you through a series of case studies in raising money online – north of the 49th parallel. Using a selection of campaigns undertaken in our respective organizations, mostly small and medium sized shops, we’re going to explore diverse programmatic uses of technology. This session is all about how to use a small budget to make a big impact. What works north of the border, may just work south of it, eh?
Speakers: Anthony K. Blair-Borders, Senior Web Designer / Creative Director, Donordigital; Anthony K. Blair-Borders, Senior Web Designer / Creative Director, Donordigital
Title: Shelving Legacy, Sparking Innovation. Building Effective Technology for Philanthropy.
Description: Are you struggling to develop long-range strategic plans in the face of rapidly changing technology? Debating how to harness the unprecedented availability of information, data analysis, and cloud technologies to manage your philanthropic programs and increase your strength of impact? Are you facing the obsolescence of your current information processes and technology? The rise of the ‘networked information economy’ is transforming philanthropy, creating opportunities and pressures for nonprofit giving programs, foundations and corporate donors. This session offers leaders, managers and program officers engaged in philanthropic initiatives a rare chance to hear and discuss these issues with other colleagues, facilitated by a experience panel from the philanthropy, nonprofit and technology sectors. Participants will gain: 1) Strategic approaches to adopting new systems and technology to support long range philanthropic goals 2) Real world experience from leaders in philanthropy, nonprofits and technology on successfully integrating technology within giving programs 3) Practical tips and resources for making smart and sustainable technology decisions.
Speakers: Holly Wagg, Philanthropic Counsel, Good Works; Jason Shim, Digital Media Manager, Pathways to Education Canada; Alison Gordon, VP, Strategy, Marketing and Communications, Rethink Breast Cancer; Heather Jewell, Development Officer, Meal Exchange
Title: Share, Use, Remix: An Introduction to Creative Commons
Description: Creative Commons is a powerful resource for nonprofits, as it provides free access to creative and informational content, and a simple solution for anyone looking to widely distribute educational and creative works. This talk will introduce the basics of copyright law and the legal underpinnings of Creative Commons. Through case studies, we’ll explore how you can use Creative Commons to engage with your community and to disseminate videos, images, and publications in a way that raises your organization’s public profile. You will learn about the various Creative Commons licenses, how to search for works by a particular license, how to distribute a work under a Creative Commons license, and why you should be cautious when using works licensed with a “non-commercial” restriction, even at a nonprofit.
Speakers: Eric Leland, Partner, FivePaths LLC; Asian American Pacific Islanders In Philanthropy; Edna McConnell Clark Foundation
Title: Salesforce Salon
Description: NTC Salons are not your typical presentation but a peer-sharing session. Come prepared to circle the chairs, rock the flip charts, and meet your community. Rather than talk at you for 90 minutes, the moderator is going to talk with you, find some common themes, break folks up in to groups, and let you facilitate your own discussions about how you're using Salesforce, the lessons you've learned, the problems you have, and the dreams you hold. Bring a question. Bring a really cool thing you or your organization did. Bring yourself. And most of all, have fun!
1.Learn something new, or the satisfaction that you've helped someone else learn something new 2.Discuss best practices for Salesforce at organizations of many sizes and needs.
3.Discover commonalities, and understand how to best use Salesforce across the nonprofit sector
Speakers: Carly Leinheiser, Associate, Perlman & Perlman
Title: Thinking through Responsive Design
Description: Who is this session for: Nonprofit professionals currently engaged, planning for or interested in a responsive website redesign. What is this session about: The panel discussion is evolving and we don't have a succinct explanation about the session yet.
What participants will walk away with:
Tactics, terms/language, successes, potential failures and an understanding of how responsive web design will impact multiple departments.
Speakers: Ken Lewis, Consultant, Heller Consulting
Title: Making our Garden Grow: How to Help NTEN Communities Achieve Their Full Potential
Description: This session is for anyone who'd like to be more involved in the NTEN community. We'll be hearing from a panel of NTEN community organizer experts who can share best practices and will also have break-out sessions to further discuss improvements to these communities.
Organizers will walk away with:
1. Best practices for NTEN
2. Idea of improvements for NTEN communities
Speakers: Karin Tracy, VP, Creative Services, Confluence; Malcolm Jones, Interactive Art Director, Forum One; Sean Powell, Online Fundraising Specialist, Production Management Group
Title: Online Testing – Practical Insights & Lessons Learned
Description: Who is this session for: Nonprofit professionals looking to enhance their programs and campaign pieces based on experiential data. What is this session about: Dive deep into putting your online presence to the test. Industry experts will walk through setting up rigorous testing procedures, and share their findings on what is and isn't working in the online space. Attendees are encouraged to bring their own campaign pages and emails to brainstorm potential tests with the experts.
What participants will walk away with:
1) Practical data on what has worked for non-profits online
2) Take-home tools to get started testing
3) Optimization tests to implement right away
Speakers: Susan Iovenitti, User Experience Analyst, The Nature Conservancy; Matt Burghdoff, Senior Account Executive, Donor Digital; Molly Brooksbank, Director of Digital Engagement - Fundraising, Advocacy & Digital Innovation, Sierra Club; Julie Balfour, Assistant Vice-President, Easter Seals
Friday, March 14, 2014
Title: Day 2 NTC Plenary
Description: Join a roundtable of experts who sit at the leadership table to take a deep look at where does technology belong. Following a point-counterpoint tradition, CEO Amy Sample Ward will facilitate a conversation with some of today's leading experts in nptech representing the CIO, CTO, CMO, and CEO.
Speakers: Amy Sample Ward, CEO , NTEN; Rick Cohen, Director of Marketing, Council of Nonprofits (more panelists to be announced soon)
Title: Leveraging the Cloud to Scale
Description: Who is the session for? Any nonprofit professional who knows that there is a better and more efficient way to grow their organization but who is stymied by how to make it happen. What is this session about? The demands on today's nonprofits are straining already tight resources. Every minute is a precious commodity and that means it's more critical than ever to efficiently manage processes and information. In spite of the advances in technology, many are finding it difficult to transition to platforms that will yield more effective processes and greater access to relevant data that drives decision making because of investments in legacy systems and organizational inertia.
What will participants walk away with?
This presentation will educate attendees on the impact of the missed opportunities and true cost of continuing to operate with poor long-term strategies, questionable data and no transparency. Through five simple action items, attendees will learn how to improve operational efficiencies and how those improvements will ultimately enable an organization to have a bigger impact.
Speakers: Lomesh Shah, Founder, NonProfitEasy Matthew Eshleman, Chief Technology Officer, Community IT
Title: Selecting the Right CRM - and Making Sure Staff Use It Effectively
Description: Description: Adding a Constituent Relationship Management system can offer an entirely new perspective on the people most important to your nonprofit, but only if it's integrated into your organization culture. The process of selecting and customizing a CRM to meet your needs is only the first step. How can you encourage a positive staff response to your new system, and keep them engaged after it's rolled out? A panel of experts will discuss the process of choosing and implementing a CRM, and what to do post-implementation to make sure staff use it effectively.
Audience Focus: Nonprofit staffers concerned with creating and maintaining a data-focused culture at their organization
Participants will walk away with:
1. An understanding of the key cultural indicators for a healthy data-focused organization
2. Strategies to create a data-focused culture
3. Connection to a team of participation who are dealing with the same issues you are
Speakers: Elizabeth Pope, Director of Research and Operations, Idealware; Norman Reiss, Project Manger, Technology, Center for Court Innovation
Title: Cultivating a Culture of Storytelling at Your Organization
Description: Who is this session for: This session is for marketing and communications, development, and volunteer recruitment staff who are looking to better integrate storytelling into their organization’s culture. What is this session about: Learn from practitioners how to cultivate a culture of storytelling at your organization, what the world looks like through that lens, and what resources may be entailed in sustaining that approach.
What participants will walk away with:
At the end of the session participants will have received practical advice for how to start telling meaningful stories the very next day. This includes tools and tactics for capturing and re-telling high-quality stories that move your audience to action.
Speakers: Gregory Foster, Product Manager, Consumers Union; Aaron Bramley, Digital Media Consultant, Ridgewood PR; Amanda Hirsch, Founder, Good Things Consulting
Title: DIY: Blueprints for Building Your Best Multichannel Fundraising Campaigns
Description: Who is this session for: Nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. What this session is about: Tips, tricks and tools -- how you can jumpstart, enhance and refine your multichannel fundraising program. No matter how big or modest your direct response fundraising program is, it will benefit from multichannel efforts! This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you'll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.
What participants will walk away with:
Strategies you can immediately implement to get started with multichannel fundraising
Tools you can use to improve your current multichannel program
Research based best practices from behavioral psychology to increase donations
Speakers: Sarah Alexander, Deputy Organizing Director, Food & Water Watch; Mwosi Swenson, Vice President and Managing Director, Donor Digital; Kevin Conroy, Chief Product Officer, Global Giving
Title: The Proof is in the Program Evaluation: Applying the Idealware Program Evaluation Pyramid
Description: Who is this session for: Anyone interested in learning how to use your existing software as part of your program evaluation strategy Funders need evaluations that demonstrate how you're meeting your stated outcomes, but gathering the proper data can be complicated. We'll help you evaluate your programs by showing what data might already "live" in your systems, presenting a practical approach to measure outcomes, and giving you strategies to grasp the effectiveness of your organization's programs. Idealware will present our innovative evaluation pyramid, which challenges current thinking about how nonprofits should conduct evaluation.
What participants will walk away with:
1) An understanding of what program evaluation-related data already "lives" in your system
2) A new take on how the language of program evaluation can be contextualized within your curent measurement strategy
3) A practical map of the ways in which your organization's software relates to program evaluation
Speakers: Elizabeth Pope, Director of Research and Operations, Idealware; Laura Quinn, Executive Director, Idealware
Title: Getting Started with Mobile: Tools, Testing and Tips for building text message campaigns from the ground up
Description: Nonprofits of various sizes and missions are learning that text messaging is one of the most effective ways to fulfill your organization's most critical programmatic goals. But there are plenty of burning questions for organizations that are new to or have yet to adopt mobile. How do I build a list? What do I say in 160 characters? What can my supporters expect? You'll hear from a panel of nonprofits with tips drawn from testing and analytics to build your mobile list, integrate mobile in to your broader strategy, optimize messaging and maximize results using this powerful tool.
Speakers: Meredith Begin, Organizer, Education & Outreach, Food & Water Watch; Sam McKelvie, Head of Mobile Strategy, Mobile Commons
Saturday, March 15, 2015
Title: Day 3 NTC Plenary
Description: What is the future holding for us? Join Willa Seldon, leading nonprofit expert from the Bridgespan Group, for a look at the future of nonprofits and philanthropy, and what that could all mean for nonprofit technology.
Speakers: Willa Seldon, Partner, Bridgespan Group
Title: DataViz! Tips, Tools, and How-tos for Visualizing Your Data
Description: The goal is this session is to give nonprofit leaders the tips and tools they need to apply dataviz principles to their everyday work. The session will begin by setting the stage: What is dataviz? Why do our brains crave images over text? Next, we’ll inspire participants by sharing a plethora of awesome dataviz examples. During this rapid-fire presentation, we’ll share 50+ examples of bar charts, line charts, slope graphs, bubble charts, dot plots, histograms, scatterplots, word clouds, mind maps, social network maps, and more. Nonprofits can also use dashboards for easier decision making, data placemats for deeper understanding, and infographics for increased awareness among their supporters. We’ll showcase the best and brightest dataviz leaders by sharing examples from nonprofits and funders throughout the nonprofit community. We’ll also discuss tips for sharing visuals during staff meetings (with scratch-off graphs) and during Board meetings (through the slow reveal technique). Examples will cover all aspects of nonprofit management: fundraising, social media metrics, evaluation, HR, IT, and more. Throughout the presentation, we’ll reference dozens of free and nearly-free dataviz tools. Examples of dataviz tools include: amaztype, CartoDB, Color Hex, Color Oracle, Color Palette Generator, Design-Seeds, Excel, Flickr Creative Commons, Gephi, GIMP, Infogram, Instant Eyedropper, ManyEyes, NodeXL, Tableau Public, Tagxedo, visual.ly, and Wordle. We will also reference books, blogs, blog posts, podcasts, and webinar recordings. We'll share handouts during the session and post resources online.
Speakers: Ann K. Emery, Associate, Innovation Network; Johanna Morariu, Director, Innovation Network; Andrew Means, Founder, Data Analysts for Social Good
Title: Head in the Clouds: Real-world experiences and recommendations for moving technology infrastructure to the cloud
Description: Who this session is for Anyone in an organization interested in moving technology infrastructure into the cloud What this session is about Whether you’re working with a provider or building your own, moving to the cloud is an important step that takes planning, staff and dollars. This panel discussion looks at the whys and hows of moving to the cloud, as well as how two organizations approached their moves to the cloud. Session specifics will include strategic planning, cost-benefit analysis, infrastructure planning, migration paths, best practices and more. The organizations sharing their experiences (successes and “challenges”) are Hadassah, a large nonprofit with multiple chapters worldwide, and the Second Harvest Food Bank, a regional organization with three locations.
Participants in this session can expect to leave with
• A solid understanding of the process of undertaking a cloud project, big or small
• A view into how real-world organizations successfully approached and implemented their moves
• Ideas for how to move forward with their own cloud projects
Speakers: Lynn Blackwell, director of IT operations, Hadassah; Steve Birnbabum, vice president of client solutions, SofTrek Corporation; Matthew Eshleman, chief technology officer, CommunityIT; Tal Frankfurt, founder/CEO, Cloud for Good
Title: Breakthrough Trends & Strategies for Online Peer-to-Peer Campaigns
Description: Who is this session for: Fundraising teams, event managers, development officers looking to expand and grow the impact of their peer-to-peer programs What is this session about: Join us for an intensive look at what's new and innovative in peer-to-peer fundraising. We’ve got three experts, 90 minutes, and dozens of real-life examples from top performing charities! In this session we will take you beyond the basics to give you the collected best practices you need to plan and manage successful peer-driven (or “crowdsourced”) campaigns. We’ll explore the latest strategies for web, social and mobile channels, giving you data-driven insights to help you understand donors and participants in your online programs.
What participants will walk away with:
1) Take-home tactics to apply to their own campaigns
2) New research on donor & supporter behavior in peer-driven campaigns
3) Innovative strategies to take peer-to-peer tools beyond the "-athon"
Speakers: Claire Kerr, Director of Digital Philanthropy, Artez Interactive; Mark Becker, Founding Partner, Cathexis Partners; Matt Burghdoff, Senior Account Executive, Donor Digital
Title: Go Fund Yourself: Everything You Need to Start Today with Crowdfunding
Description: Interested in using crowdfunding to fundraise for your nonprofit? This is the session to attend if you are looking to learn more about effectively deploying a successful crowdfunding campaign! The panel will feature perspectives from crowdfunding experts and will highlight planning strategies, trends, and practical content marketing tips that will help you build a successful campaign.
Participants will learn how:
1) How to plan and execute an effective crowdfunding strategy.
2) Develop an effective content marketing strategy to support your crowdfunding campaign.
3) How to leverage your existing supporters to take part in your crowdfunding campaign.
Speakers: Jason Shim, Digital Media Manager, Pathways to Education Canada; Lesley Mansford, CEO, Razoo; Rob Wu, CEO, CauseVox; , ,
Title: Panel Discussion
Description: Panel discussion
Speakers: Panel TBD
Title: Data Organization
Description: This session will help you decide how to best organize your data, whether you should have a multi-channel appeal and advanced techniques to understand your constituents. With takeaways for all levels of database expertise, this session is for all non-profits looking for an overview of best practices for recording and reporting on data.
Speakers: Mark Becker, Founding Partner, Cathexis Partners; Tim Johnson, Partner, Data Services, Cathexis Partners
Title: How do you stack up to the 2014 Nonprofit Benchmarks?
Description: Who this session is for: Nonprofit professionals looking for THE indispensable guide to what's happening on for nonprofits on the interwebs. What this session is about: Join M+R Strategic Services and NTEN as we unveil the 2014 Nonprofit Benchmarks Study, exclusively for NTC14 attendees -- *now* with new, never-before-seen metrics. We've crunched numbers from 50 leading nonprofits so you don't have to. Expect to geek out over a lively discussion with the study's authors about how you can use this data -- along with your own -- to inform and transform your organization's work in 2014 and beyond.
What participants will walk away with:
1) Your very own copy of Benchmarks, hot off the presses!
2) Key metrics from over 50 nonprofits that will tell you how your organization stacks up to sector and industry-wide trends
3) What you need to know to establish your OWN internal benchmarks for your organization to determine what's working, what's not, and what the biggest opportunities are for your organization.
Speakers: Sarah DiJulio, Principal, M+R; Cameron Lefevre, Senior Strategist, New Services and Technology, M+R
Title: Requests for Proposals: Making RFPs work for Nonprofits and Vendors
Description: This session is for people who either purchases software and services as well as people who provide such things. RFPs are controversial, with good reason: a poorly written RFP does little to help the buyer or seller forge a successful transaction or engagement. We'll discuss what type of RFP works in what type of circumstance, and how you can use this formalized information transfer to establish good vendor/customer relationships and get what you need. Participants will walk away with: 1) A solid understanding of what a Request For Proposal is and what it should do 2) Good tips on when to write questionnaires, how to gauge vendor expertise, etc. 3) Guidelines on when to and when not to request fixed bids for consultant work.
Speakers: Peter Campbell, Chief Information Officer, Legal Services Corporation
Title: Email Matters – Three Case Studies from Acquisition to Conversion
Description: No matter the size of your fundraising shop (small, medium, or large), email levels the playing field. Email is a single touch point in your online program, and we’re going to focus on what has worked (and failed to work) to build your new supporter pipeline and boost the conversion rate for each and every fundraising email you send. This is an interactive dialogue kicking off with three case studies of email programs in action from The UN Refugee Agency Canada, Cornell Lab of Ornithology and American Cancer Society. Can you guess which program is small, medium or large?
What participants will learn:
1) How to grow an integrated email program with the goal of making it the biggest slice of your direct response pie (email revenue has increased by 50% in 2013)
2) How to use inbound marketing strategies such as organic search and google grant traffic to build your list (we increased our file by 56%)
3) How to do subject line and creative testing for continual improvement in the performance of your e-mail campaigns (we increased average gift size 13%)
Speakers: Holly Wagg, CFRE, Philanthropic Counsel, Good Works; Niccola Anne Leckie, Online Marketing Manager, Cornell Lab of Ornithology; Danny Bu, Principal, Interactive Fundraising, American Cancer Society, Inc
Title: Bridging the Gap Between Social Media & CRM
Description: You’ve seen the flood of social engagement technology available and want to bring it into your organization. But how? The key to achieving results with social media is having a complete strategy defining what aspects of your mission will be achieved when incorporating these tools. Without a strategy, Social Media can create useless data siloes that burden staff more than create opportunities. Nonprofits that integrate social media strategy with their CRM system will be stronger and more responsive, build deeper and broader connections with their constituents leading to rich, rewarding relationships for both sides.
In this session we’ll cover key topics:
- What are the benefits of integrating Social Media and CRM data?
- How do you develop a strategy to USE Social Media information?
- What are the crucial Social Media data to store, measure, and integrate into your CRM?
- What are some practical approaches to integrating Social Media data into a CRM based strategy?
- Where should one start? Where is the low-hanging, highest-yielding fruit?
Speakers: Bryan Giese, Director of Marketing, Heller Consulting; Jenn Smith, VP Digital Agency, Heller Consulting
Title: Marriage Counseling for IT and Communications: Get Better Results Together
Description: Nonprofit communications/fundraising and technology professionals interested in creating a more collaborative, integrated approach (including effective planning and implementation) for leveraging technology to improve business results. We're past the days when technology was solely the province of IT. Nonprofits are struggling to work out the governance of web and data systems, and integration of digital communication strategies. From strategy planning to case studies following implementation, gain insight into how a strong partnership between IT and Communications can create a smarter, more sophisticated approach to your communications. We’ll also hit on “The Real World” behind building better relationships and institutionalizing a work process that supports a harmonious IT and communications marriage.
Learning Objectives (What participants will walk away with):
--Get strategic advice on how to integrate your IT and Communications teams
--Learn how to begin analyzing your technology opportunities and needs for communications --Utilize work processes and worksheets to help guide strategic implementation of work
--Take away tools, tips and tricks to build relationships—and improve culture—between IT and communications
Speakers: Melissa Bear, Manager, Customer Relationship Marketing, CaringBridge; Andrew Kandels, Enterprise Architect, CaringBridge; Peter Campbell, CIO, Legal Services Corporation; Brad Grochowski, PICnet’s Support Developer, PICnet
Title: Disrupting the Nonprofit Sector
Description: In the last 10 years, the nonprofit sector has grown more than 60 percent in the United States to an estimated 1.5 million organizations. In every vertical, ranging from the environment to public health, there are hundreds if not thousands of organizations with similar names and missions competing for advocacy, donor, and foundation support. No wonder our constituents’ inboxes and mailboxes are stuffed with action alerts, Direct Mail appeals, and e-newsletters with similar messaging from several nonprofits vying for attention. If we are going to truly solve the world’s toughest social problems and obtain the necessary resources to do it right, we need to examine how the nonprofit sector can evolve to create more innovative and efficient organizations. This involves disrupting the nonprofit sector as we know it today. Topics from Allyson Kapin and Amy Sample Ward’s book Social Change Anytime, Everywhere will range from Thinking Like A Start Up to exploring Reducing Competition and Consolidating Resources.
Speakers: Allyson Kapin, Partner, Rad Campaign; Amy Sample Ward, CEO, NTEN
Title: Social Media and Online Community: Learn the Keys to Event Fundraising Success
Description: Who is this session for: Nonprofit professionals looking for ways to increase event fundraising performance using technology and online tools. What is this session about: Are you making the most of potential online tools to increase event attendance and fundraising? Join Caitlin Kaluza, Michael Wilson, and Jeff Montegut as they discuss leveraging social media and online community tools to improve fundraising efforts before, during and after an event. We will discuss strategies for promoting your event, acquiring new participants, and improving the performance of your existing participants in a measurable way. We will share case studies including how The American Cancer Society's Relay For Life (the world's largest fundraising event series) uses their online tool Relay Nation to successfully connect event participants, team captains, event leaders, and volunteers in a way that increases their fundraising performance.
What participants will walk away with:
1) Strategies for leveraging events for fundraising and practical examples of those strategies
2) Strategic planning checklists for event planning
3) Tactics for connecting with event participants, building loyalty, and promoting the sharing of best practices
Speakers: Caitlin Kaluza, Marketing/ Communications Manager, Tendenci; Caitlin Kaluza, Marketing/ Communications Manager, Tendenci; Michael Wilson, CEO and Founder, Small World Labs; Jeffrey Montegut, Manager, Digital Platforms, American Cancer Society
Title: Youth Media and Community Media
Description: Community media leaders Al Williams of Northampton, Massachusetts and Kathy Bisbee of Gilroy, California, both former national board members of the Alliance for Community Media, present real life examples of programs they have initiated that marry technology and community. These include youth media programs, citizen journalism initiatives, and social media strategies. They will describe approaches that integrate strategies of coaction, fulfillment of mission, and marketing and outreach. While nonprofits are challenged in effectively utilizing technology to tell their stories, community media centers exist as resources of opportunity, technology, and education to precisely this end. Bisbee and Williams run programs in markedly different community media environments that provide youth with STEM job skills, leadership skills, and critical thinking skills. They will outline concrete examples of programs and strategies and deliberately provide a large portion of Q&A time to allow the audience to direct the flow of conversation.
Speakers: Al Williams, Executive Director, Northampton Community Television; Kathy Bisbee, Executive Director, Community Media Access Partnership
Title: The Amazing Data Show: How Donors Are Giving and How Non-Profits Are Investing in Our Growing Digital Landscape
Description: Join Caryn Stein of Network for Good and Donna Wilkins of Charity Dynamics for a wealth of information and real data on the trends in digital fundraising. Charity Dynamics surveyed organizations large and small to understand where investments are being made to grow digital fundraising. You’ll learn where your peers are investing in technology, staff, design, SEO, ads, list building, and other areas from the highlights of Charity Dynamic’s Digital Fundraising Investment Survey. Network for Good’s Digital Giving Index compiles donor data across all online platforms to provide insights into the results nonprofits are seeing. You’ll learn which techniques are driving the most donations and how new trends are affecting donor behavior. These reports come together to give nonprofit professionals a strong foundation for planning and executing fundraising campaigns that get results.
• Key benchmarks for organizations’ investments in digital fundraising
• Actionable insight on donor behavior and how to raise more online
• The best ways to combine digital investment with giving trends for strategic resource planning and fundraising success
Speakers: Caryn Stein, Director of Content Strategy, Network for Good; Donna Wilkins, CEO, Charity Dynamics; Kate Olsen, VP, Strategic Projects, Network for Good