Content strategy: A case study of creating content with a purpose

Content strategy is not yet a mature practice, so you're likely still working out what it means for your organization, your workflow, and your metrics.

With the launch of its new web site in August, EDF established a content strategy for the first time. It was a grand experiment that started with a clear goal: Create content that leads to more support for the organization. The initiative spanned three departments with previously limited coordination and required a new focus on measuring how content performed.

See how the content strategy is unfolding in practice, with plenty of examples and concrete advice for how to make a strategy work for you.