NTC Session Proposal
Is it time to redesign your website? How to tell and how to fix it
When it comes to the web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, user-generated content, social media, and mobile impacted your website? Do you have a content strategy in place to keep your site up-to-date or is it more of an online brochure? We'll have fun taking a stroll down memory lane--playing 'name that year' on site designs and looking at some awesome successes and a few wonderful failures.
Takeaways
- Understanding of what has changed--and what hasn't--in what people want from your website and how you can deliver it.
- Criteria to evaluate when a little refresh is enough, when you need a complete redesign, and when you should leave things alone.
- Ideas for how to keep your site current and interactive.