NTC Session Proposals: Communication: Build Relationships
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Thank you for your interest in the Care2 Impact Prize. Voting is now closed.
The winner will receive a cash award of $1,000, plus $1,000 to donate to their favorite charity. The prize will be awarded on Thursday, April 5th at the Nonprofit Technology Conference, during the awards luncheon.
If innovation and enthusiasm are central to making a big impact on the nonprofit sector, then Paull Young, the Director of Digital for charity: water, earns the water-blue ribbon. From the organization’s Dollars to Projects effort, to the creativity of its social WaterForward campaign, to the palpable excitement of last September’s Thank You video campaign, Paull and the rest of his team at charity: water consistently use new and attention-grabbing tactics to raise dollars and advance their vital mission of bringing clean water to people in developing countries.
The WaterForward campaign – a social ‘experiment’ in giving, employing the pay-it-forward concept to build and recognize an army of donors.
As Senior Vice President of Direct Marketing and Membership for the Humane Society of the United States (HSUS), Geoff Handy is one of his organization’s top fundraisers, responsible for results across several channels. But HSUS is also an advocacy powerhouse among animal welfare groups. Because Geoff recognizes the strong ties between advocacy and fundraising, he inevitably finds himself drawn into HSUS’ advocacy initiatives, too.
Running the online fundraising campaign to support the highly successful “Yes! on Prop 2” ballot campaign in California in 2008, gathering $1.6 million in online contributions and helping to garner 63% voter support—ensuring more humane treatment for 20 million farm animals statewide;
Vinay Bhagat founded software company Convio in 1999 after volunteering to answer phones for his local PBS station’s on-air pledge drive. This experience showed him the need for software that could make it easier for people to make charitable donations online, while also helping nonprofits to cultivate meaningful, one-to-one relationships with their donors.
In nominating Vinay for this year’s Care2 Impact Prize, the judges noted the major contribution that he has made over the years as a thought leader in the nonprofit sector, especially as someone who pioneered analytical frameworks to build a business case for driving better integration of fundraising across channels.
Nancy Lublin’s first major impact on the nonprofit sector began when she was still a law student and she decided to spend a $5,000 inheritance check – which she received after the death of her immigrant great grandfather – to found an organization called Dress for Success. The group’s mission was to provide interview suits, and job and job-hunting training, to women who needed it most. In this way, Dress for Success has gone on to help more than half a million women to transition successfully from welfare to work.
But then in 2003, Nancy assumed a new role as CEO and “Chief Old Person” of DoSomething.org. At this organization, Nancy Lublin’s job is to inspire her organization’s youthful team as they inspire and mobilize teens and youth worldwide to become activists in support of social causes. It’s a job she approaches with humility, humor and passion. In her nine years at DoSomething, Nancy has transformed the organization from a debt-ridden, “old school” nonprofit into a fast-moving Internet-driven social enterprise. She also has helped the organization forge many creative and successful cause marketing partnerships with socially responsible corporations, while dramatically extending DoSomething’s reach. Last year alone a staggering 2.4 million teens participated in DoSomething’s campaigns, none of which required the teens to have money, or a car, or an adult helping out. Perhaps the most striking of these campaigns was a “Teens for Jeans” drive in which DoSomething’s young members collected and donated more than 1 million jeans to local homeless shelters in only 30 days.
Marc Sirkin, the Vice President of Social Marketing & Online Fundraising for Autism Speaks, is a master at building awareness for a cause while nurturing a passionate community of supporters. He has demonstrated this repeatedly, through the successful reboot of his organization’s “Autism Speaks U” program – which connects hundreds of schools -- to the creation of wildly popular “letter-bomb” Facebook advocacy campaigns, to ambitious fundraising campaigns that span the web, events, mobile, peer-to-peer, online merchandising and corporate partnerships. Marc and his team have left no stone unturned and no tool underutilized in the search for higher engagement and increased impact.
Among Marc’s achievements are: