How To Use Web Statistics to Read Between the Lines and Build a Better Relationship 

Actions speak louder than words, and that’s definitely true in the online world. Every time someone opens one of your emails or visits your website, you should be tracking the interaction to learn what your stakeholders are interested in and, more importantly, what they’re not! This session will outline what metrics are important to track, how to interpret the data, and point to some of the most common tools used.

Takeaways:

1. Which statistics you MUST track
2. How to structure your communications to track these statistics
3. How to evaluate your statistics and make necessary changes

Speaker List:

1. Jordan Dossett / Antharia

Session Materials:

1. Session slides