The 2008 election campaigns are already in motion, especially at the presidential level, and they’re harnessing tools and technologies that barely existed in 2004. What can we learn from Gov. Warner’s press conference in Second Life, Barack Obama’s social networking tools, or John Edwards’ blogger debacle?

In addition to distilling the lessons of 2004 and 2006, this panel’s experts will tell you what’s coming in 2008 and how the NTEN community can stay ahead of the curve.

Takeaways:

1. Which campaigns won online in 2004 and 2006, and why?
2. What online tools and tactics can you expect to see on the campaign trail in 2008?
3. What lessons can we learn from the online political campaigning that has already taken place – especially as it relates to your organization

Speaker List:

1. Jim Brayton
2. Will Easton / Working Assets
3. Rosalyn Lemeiux
4. Michael Silberman

Session Materials:

1. Campaigning 2.0: New Rules of Engagement, New Opportunities

Watch a Video of the Session:

• Part I
• Part II
• Part III
• Part IV
• Part V