No matter how cool a new outreach channel may be, no method will succeed unless it tells a good story. In this interactive workshop we will help each other to refocus on the most basic of communications skills: telling a good story. We'll learn how to apply these principles when we communicate using new media tools. Come prepared to talk about your organization, the issues you tackle, and the online tools you use to reach your audience(s). The end.

Takeaways:

1. The elements of a good story
2. How these elements translate to email, web pages, 2.0 sites, etc.
3. Case studies and examples from the sector

Speaker List:

1. Ms. Susan Maura Finkelpearl / Free Range Studios
2. Jonah Sachs / Free Range Studios

Session Materials:

1. Session slides