Viral marketing used to mean getting folks to forward your email. But it's gotten considerably more complex as broadband and rich media have gone mainstream and Web 2.0 tools have appeared on the scene. What's it take to get your message to go viral today, and how can you make it happen?

Takeaways:

1. Why viral isn’t just about email anymore
2. The most current viral marketing technologies
3. Case studies from the sector

Speaker List:

1. Mr. Tim Fullerton / Oxfam America
2. Mr. Sheeraz Haji / Convio, Inc.

Session Materials:

1. Session slides
2. Session slides by Tim Fullerton
3. Session slides by Charlie Savage