Project Description:
For several months we have added code to our thank you page portion of our action alerts that ask people to share on facebook and retweet their actions. This may be very basic, but we've seen increaded actions AND we can track and locate our activists by find them. (you can see a sample of the code if you take action here: https://online.nwf.org/site/Advocacy?cmd=display&page=UserAction&id=788 )

Project Goal:
We were looking to increase our Twitter activists and build our @wildlifeaction presence. Our initial goal was small... about 20 new activists an action alert (our activists skew older and many of them are just coming to facebook!)

What Tools Did You Use:
- Facebook
- Twitter

What Happened?:
We get around 50 to 100 retweets for each action alert and what's neat is we also see anywhere from 50 to 100 actions directly from facebook or twitter. It's a great way to engage friends of our activists.

Lessons Learned:
We're hoping to continue to experiment with our action alerts and hope to make people feel like they are part of something bigger. We also want to figure out new ways to engage our supporters along with their friends!

URLs:
http://www.twitter.com/wildlifeaction

http://www.nwf.org/action uses social media constantly!

Danielle Brigada

NWF