Come learn how to develop, implement, monitor, and refine an effective pay-per-click marketing strategy for your organization.

Session Takeaways:

1.  Stepwise tips on how to develop a strategy that works for YOUR audiences

2.  Real world campaign examples - the good, the bad, and the ugly

3.  Inspiration from the world of possibilities in the pay-per-click universe from rich media to search to social media and beyond

Level: Intermediate