New research demonstrates that for every $6 raised in a given year, nonprofits will lose $5 by means of donor attrition. Emerging research in the area of on-line or -phone giving is underway now, but preliminary results look just as dire.  Yet, just small changes in an organization's approach to retaining donors can yield great long-term gain.

This session provides an overview of the scope of the retention problem, looks at current  topics in retention research, and offers some immediate steps to take to help assess your nonprofit's retention status and start on the path to retention.

Session Takeaways:

1.  Learn more about the increasing interest in donor retention issues in the sector

2.  Learn how to use your existing data to quantify your retention status

3.  Determine which steps to take first to respond to your organization's needs.

Level: Intermediate