The first thing anyone will do when they hear about your organization is go to your Web site.  With all the hard work you've done, making that first impression sharp is critical.  This session will help you better understand how the right Web CMS tools can ensure a strong and clear message delivery to your potential donors.

Takeaways:

1. Step-by-step understanding of the CMS decision making process

2. Knowing how to compare a variety of CMS choices

3. Connecting the messages to the tools