This is it. The boiled-down, most essential, most vibrant, most potential (you can sing that) takeaway I have from the NTC Conference is the value of imperative for nonprofit marketers to fully engage our citizen bases, aka crowdsourcing. It's not just about Web 2.0, social marketing gewgaws, getting attention, or capitalizing on our constituencies (and that can mean external audiences, partners, boards, colleagues or...) their creativity or intellects to create high-impact content. They a