Event Details

So you have a website and an e-newsletter. It’s a good start, but effective online engagement means so much more. Learn how you can use your web site, email, and other online tools to involve your stakeholders in your mission, deliver programs and services to your clients, and fundraise. This session will explore the tools and tactics of effective online engagement and give you the expertise you need to understand what is right for your organization.

Skill Takeaways:

• Understand tools for online engagement
• Describe best practices in online fundraising
• Explain effective email practice

Presented by:

JOHN KENYON has been helping nonprofits for over 15 years by providing advice, teaching seminars, and writing articles about technology. In the late 90’s he was Information Technology Director at San Francisco’s Management Center. Along with Michael Stein he wrote both The eNonprofit: a guide to ASPs, internet services and online software and the Nonprofit Quarterly article "A Decade of Online Fundraising". John recently served as Training and Consulting Manager at Groundspring.org/Network for Good, helping organizations effectively leverage the Internet, before returning to private practice in 2006. He is an adjunct professor for the University of San Francisco’s Masters of Nonprofit Administration degree program and has been a featured speaker at conferences across the US, in England and online.

The recording of this session is not available. We apologize for the inconvenience. Please see the Session Materials for Session Slides. 

Event Materials