Avoiding the Spam Filter

Submitted by Holly on Thu, 10/18/2007 - 8:39am.

NPTimes has a nice short piece today about email delivery and spam scoring systems. I was under the impression that this software, which "reads" your email and tells you what spam filter flags you have in your message, could be immensely helpful in avoiding the spam trap. According to Bill Pease of Convio, it ain't so:

"Unless your organization's email content regularly involves commercial-sounding language, content-only spam scoring systems are of relatively limited utility."

Agree? What have your experiences been?