Instructor: Jordan Dossett

Details: August 09, 2007 10:30 am - 4:00 pm

Lanham Maryland
9470 Annapolis Road
Ste. 406
Lanham, MD 20706
USA

Register Now > 

Class Overview

Students in this class will gain a real-world understanding of direct marketing and how it relates to today's multi-channel marketplace, and discover the best practices that will help their organization succeed. From fundraising newsletters to million-dollar campaigns, this class will give you the unique and informative tools you need to succeed.

Prerequisites

There are no prerequisites.

Materials

Each student will be given a workbook. Students will also have 90 days of access to their instructor (via email) for questions and answers.
Outline

Lesson 01: Email Essentials

* The Power of Email
* Getting Started
* Spam Laws
* Privacy & Permission Statements
* Bad Words

Lesson 02: Permission Marketing

* Prospect Campaigns
* Appending Email Addresses
* Customer Updates
* Refer a Friend

Lesson 03: Driving Traffic

* Online Registration Forms
* Copy & Design Tips
* Dealing with Invalids & Duplicates

Lesson 04: Recurit & Retain

* Email and your strategic plan
* The anatomy of an effective email campaign
* Email Newsletters
* Direct Mail Follow up
* Dormant Customers

Lesson 05: Multi-Channel Marketing

* Integrating Direct Mail & Email Campaigns
* Using one channel to drive another

Lesson 06: Driving it Home

* Core Metrics
* Home Grown Solution vs. Vendor Solutions

Objectives

Students will take away a solid understanding from initial inception to final analysis.