e-Newsletters are a staple of online communications, but do you know how many people are actually reading yours? Or WHAT they're reading? In this session, we'll talk about what's known to work in general, and how you can find out what will work best for your newsletter. This session is designed for organizations who already have an e-newsletter and are comfortable with the technology used to manage subscriptions and distribution.

Takeaways:

1. What you need to know to make your newsletter better
2. Where to get the information you need
3. Case studies of nonprofits who regularly thrill their audiences

Speaker List:

1. Steve Daigneault / Amnesty International
2. Ms. Heidi Hess / Sierra Club
3. Mark Rovner / Sea Change Strategies