People need to hear about the work we do. This is as true internally – every department needs to know what the rest of the organization is up to – as it is externally.
Nearly 90 million Americans use their phone to read email. If you don't improve your email template, you may be ignored by a large part of your audience.
Story arcs are what keep you coming back to your favorite TV shows: you care what happens next. What does this have to do with nonprofit marketing? Everything!
There are no rules for effective storytelling, but there are things to think about that will help you when you choose to tell your stories. Here are a few, with the help of masters of storytelling.
A social media strategy should support the overall organization, not just a single department. It is your blueprint, the animating force that connects goals to actions.
What's the thing that separates the top 1% social fundraisers from the rest of the pack, and how can any nonprofit, large or small, put big numbers on the board?
By Frank Barry Director, Professional Services, Blackbaud
Even if you're bidding the maximum $1 price per click in your Google Grants account, odds are you aren't spending anywhere near the maximum. Here are six tips that can help you reach a bigger audience.
