This session will addresses the “why” and “how” regarding online communities for nonprofits. We’ll discuss how online communication and collaboration adds value to a nonprofit’s mission and programs, highlight the return on investment potential, and how to measure and achieve success. Moderated by Sarah Golightly of GoLightly Community, this session features noted learning and community coach Marcia Conner. We’ll showcase best practices in online community building, and review several case studies including NTEN's Affinity Groups, YMCA of Greater Cincinnati, and others.

Takeaways:

1. How to recruit and engage online community participants.
2. How to measure the success of an online community.
3. Connecting online community with offline community.

Speaker List:

1. Marcia L. Conner
2. Sarah Golightly / GoLightly Community

Session Materials:

1. Session slides