People are gathering themselves into online communities and social networks even as they are gathering themselves in churches and youth soccer leagues. But how do we navigate these online communities and mobilize grassroots action among them? The trick is to create a voice in these communities and use that voice to help people turn their voices into an organized action. The panelists will address these basic questions, how do you effectively spread your message in social networks, how you use your message to drive people to take action, and how you turn your activist into a community that makes the stakes of goals their own.

Takeaways:

1. How do you effectively spread your message in social networks.
2. How you use your message to drive people to take action.
3. How you turn your activist into a community that makes the stakes of goals their own.

Speaker List:

1. Scott Goodstein
2. Jo Lee / CitizenSpeak
3. Justin Perkins / Care2.com
4. Alan Rosenblatt / e-advocates

Session Materials:

1. Internet Advocacy Roundtable Series