Effectively conveying your organization’s personality and message, or “brand”, is not about putting a pretty skin on the same old website – it can be a powerful tool to help your constituents understand and find meaning in your message. We’ll look at techniques to explore and define your organization’s brand. Then we’ll talk through ways – both easy and more complex – to help your website embody your brand through features, layout and navigation, taglines, voice, taglines, graphic design, and more. We’ll look at some actual nonprofit websites and workshop how improve the branding conveyed by their website.

Takeaways:

1. An understanding of how branding applies to nonprofit websites
2. Techniques to define a brand for a nonprofit
3. A concrete sense of the tools used to convey a brand in a website

Speaker List:

1. Laura Quinn / Alder Consulting

Session Materials:

1. Session slides