Resources by Topic: Organizational Culture, Communications

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How Does Organization Structure Affect Online Success?

Submitted on Wed, 6/12/2013 - 7:00am
For those of us who have responsibilities in online fundraising / marketing / technology, often our work doesn’t fit within the traditional department structure of most nonprofit organizations. Effective leadership can come from anywhere in an organization.

Case Study: Artist Trust Applies Lessons from the Nonprofit Technology Leadership Academy

Submitted on Fri, 6/7/2013 - 7:00am
An arts organization develops a technology plan to help meet diverse constituent needs.

The 2013 Nonprofit Engagement Data Management Study: A Graphic Report

Submitted by Annaliese on Tue, 06/04/2013 - 7:36am

When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health – today’s nonprofits are either tracking a lot, or hardly anything at all. And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes.

In the spring of 2013, NTEN and Avectra surveyed nonprofit communications, fundraising, and leadership staff about their engagement data management practices, findings, and future plans. The results of the study are available in this graphic report.

Case Study: Death With Dignity National Center Applies Lessons from the Nonprofit Technology Leadership Academy

Submitted on Tue, 6/4/2013 - 7:30am
Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation.

The Change Journal's 10th Issue is Out: It's a Mobile World

Submitted by Annaliese on Tue, 06/04/2013 - 7:30am

In case you hadn’t heard, it’s a Mobile World. From tablets to smartphones to e-readers, folks are almost always connected from the palm of their hand.

What does this mean for nonprofit advocacy, communications, engagement, donations, program delivery, site design and system infrastructure? Well, it means a lot of different things.

This issue of NTEN:Change provides statistics you should probably know about your supporters and constituents, strategies that might need to incorporate mobile technology considerations, tips, stories, and insights from nonprofit professionals and technology experts.

The 2013 Nonprofit Engagement Data Management Study: A Graphic Report

Submitted by Annaliese on Thu, 05/16/2013 - 7:00am

When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health – today’s nonprofits are either tracking a lot, or hardly anything at all. And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes.

Webinar Series: Organizational Boot Camp: A Training Model for Maturing Your Field

 Foundations, associations and "hub n' spoke" organizations that support a community of smaller affiliated offices or independent orgs face a shared challenge: how to mature the field? Learn more »

This Just In: Computers Are Dead. It's a Mobile World (How Does Your Nonprofit React?)

Submitted by Megan on Mon, 04/22/2013 - 4:36pm

We interrupt this blogcast to bring you an important alert.

What Does Mobile Mean for Your Organization?

Submitted on Mon, 4/8/2013 - 6:39am
Mobile engagement is here to stay -- and it's more than just about updating your website.

Ctrl+Alt+Delete: Rebooting Your Digital Community Building

Submitted by Annaliese on Fri, 04/05/2013 - 7:01am

 

When it comes to building community and increasing brand awareness, some organizations hire communications, marketing, and engagement staff to handle these activities. And that makes sense -- someone needs to be charged with keeping a close eye on the organization’s community growth.

But building awareness for your important work in an increasingly cluttered space can’t be the responsibility of just one person or even a department. When an organization embraces the culture of creating and empowering all staff to become “brand ambassadors,” authentic and exponential growth starts to happen.