Resources by Topic: E-mail

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The Age of Mobile Email Has Arrived. Are You Ready?

Submitted on Tue, 1/17/2012 - 3:54pm
Mobile phones can negatively affect how your supporters engage with your email marketing. So what can you do about it?

Thank You Champions!

Submitted by Holly on Tue, 01/10/2012 - 9:43am

Flickr photo: woodley wonderworksFlickr photo: woodley wonderworksYet again, the NTEN community has come together to support each other and the work that we do.

In November and December of last year, you came together to raise $15,000 to help us provide more local programs and community support at NTEN. To top it off, your donations were matched dollar for dollar by the NTEN board!

We are so proud to be part of a network of people who care so deeply about the work they do – and each other. Thank you for your donations to NTEN, and for supporting the community in this way.

With your support, you'll see new 501TechClubs popping up around the country this year, and existing clubs will see more support for local events. It's all part of of the most important work we do here at NTEN: connecting you to each other and the ideas that help you use technology to change the world.

7 Totally Surprising Brain Tricks to Sell Your Cause

Submitted on Thu, 1/5/2012 - 2:52pm
95% of human thought, emotion and learning happens without our conscious awareness. Appeal to the massive subconscious mind to help sell your cause.

Report Release: Updated Nonprofit Data Ecosystem Survey

Submitted by Annaliese on Tue, 01/03/2012 - 10:38am

It's been two years since we released the first Nonprofit Data Ecosystems Survey report, which provided a look at not only what particular technology tools and vendors the NTEN community uses for the different data management functions across their organization (from email to volunteers), but also the grades they assign to those tools and vendors on criteria such as after-sale support and usability. Unique about that report was that we also asked survey participants to grade their data ecosystems, which is what we call that network of tools organizations use to carry out their work.

In 2009, we learned that while respondents tended to rate individual systems as generally successful for managing specific parts of their organizational work (in the B to A range for most criteria), they graded their ecosystems as unsuccessful (generally C's and lower).

We re-visted this topic this summer for the 2011 Nonprofit Data Ecosystems survey, and are happy to release the report today (free for NTEN members).

> Find out more and get the updated report (free for NTEN Members!)

The 2011 Nonprofit Data Ecosystem Report

Report published December 20, 2011 in Software, Vendor Satisfaction

The data ecosystem is the collection of tools we use to manage all the ways we interact with donors, volunteers, activists, and supporters.

In 2009, NTEN conducted the first Nonprofit Data Ecosystem Survey to find out about the collection of tools the NTEN community uses for their organizational work.We wanted to find out how happy organizations are with each of the tools they use, but also what tools make up their ecosystems, and how happy they are with those ecosystems as well.

We've updated our survey and are happy to provide you with the 2011 results of the Nonrpofit Data Ecosystems Survey:

> Get the 2011 Nonprofit Data Ecosystems Report (Free for Current NTEN Members, $50 for Non-Members - Log In Required to check member status)

We hope that, by broadening our view of the software question, we can acheive two things. First, we hope it gives you a resource for helping you make better software selection decisions. Secondly, we hope it helps software vendors better understand the challenges and needs of our sector so that they can address these issues.

After you read the report, share with us what this report means to you and your organization. We love to hear from you.

> Get the 2011 Nonprofit Data Ecosystems Report (Free for Current NTEN Members, $50 for Non-Members - Log In Required to check member status)

Not a member of NTEN? Join today and get this report for free, plus all the benefits of membership!

How to Create Enough Good Content

Submitted by Brett on Thu, 12/01/2011 - 5:35pm

By Holly Ross, Executive Director & Brett Meyer, Communications Director, NTEN

As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. The most difficult part is creating good content, content your subscribers want to read.

For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win. That was certainly true for NTEN a few years ago. But since then, we’ve developed loftier goals for our e-news NTEN Connect, transforming it from a chore we had to cross off the monthly to-do list to a blockbuster driver of traffic to our blog. And we managed to reinforce our values and culture while doing so.

Here’s how we did it.

Twelve Ways You Can Make Your Campaign Stronger

Submitted on Fri, 11/11/2011 - 1:16pm
Study after study shows how most nonprofits see their biggest influx of donations—especially those that come in via email/web/social media—during the last few months, if not days, of the year. We've developed a handy list of twelve ingredients for successful multi-channel or integrated fundraising campaigns.

Seven Random Metrics to Improve Your Nonprofit's Communications

Submitted by Brett on Tue, 11/08/2011 - 12:04pm

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves.

We'd also love to hear about your favorite metrics. Share with us, and we'll pick a commenter at random to win a prize.

Google For Nonprofits: A Closer Look

Did you know that Google can help your nonprofit generate support, communicate your vision, advocate for your cause, and bring your office up-to-speed with the latest technology? Join us to learn about the Google for Nonprofits Program. We'll discuss the basics of the program, review criteria and eligibility, share best practices, and discuss ways that Google can help your nonprofit achieve its vision for a better world. Learn more »

The Email Fundraiser’s Toolkit

This five-week series of classes will walk nonprofits through the soup-to-nuts process of creating such campaigns, just in time for year-end appeals. Presented by experts, this series demystifies each step involved—from strategy to success. Learn more »