Resources by Topic: E-mail

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Date

Nov 16, 2011

Event Type

501 Tech Club

Hosted by

NTEN 

Cost

Free!

Google For Nonprofits: A Closer Look

Did you know that Google can help your nonprofit generate support, communicate your vision, advocate for your cause, and bring your office up-to-speed with the latest technology? Join us to learn about the Google for Nonprofits Program. We'll discuss the basics of the program, review criteria and eligibility, share best practices, and discuss ways that Google can help your nonprofit achieve its vision for a better world. Learn more »

Date

Sep 27, 2011

Event Type

Webinar

Hosted by

NTEN 

Cost

$200 for Members
$400 for Non Members
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The Email Fundraiser’s Toolkit

This five-week series of classes will walk nonprofits through the soup-to-nuts process of creating such campaigns, just in time for year-end appeals. Presented by experts, this series demystifies each step involved—from strategy to success. Learn more »

Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America

Submitted by Annaliese on Thu, 09/22/2011 - 12:38pm

[Editor's note: The following is an excerpt of a case study in the March 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Gwen Emmons and Marc Ruben, M+R Strategic Services

Start early. We all know we should do it. But when it comes to running a big fundraising campaign, good planning doesn’t just improve your quality of life – it improves the bottom line.

M+R Strategic Services has been working with Oxfam America, an international relief organization, since 2002. In 2010, we started preparing months in advance for end-of-year fundraising.

First, we used earlier campaigns to build momentum. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics.

Here is a closer look at how we tested:

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Fourteen Ways to Improve Your Open Rate

Submitted on Wed, 9/21/2011 - 7:48am
While you should keep in mind that this is based on data specific to NTEN – your own results may vary – here are 14 ways we've worked to achieve a modest bump in our overall open rate.

By Brett Meyer
Communications Director, NTEN


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Five Fundraising Tips for Grassroots Organiztions

Submitted by Brett on Mon, 09/19/2011 - 12:53pm

By Aidan Hijleh, Nonprofit Partnership Liaison, Benchmark Email

Whether your grassroots organization relies on social networks or thrives on face to face (F2F) contact, these five basic tips will help you achieve your fundraising goals more successfully.

  • Determine your "pricing" strategy
  • Motivate via incentives
  • Conduct a survey
  • Segment your constituents
  • Get word of mouth flowing
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Date

Sep 27, 2011

Event Type

Other

Hosted by

New Signature 

Cost

Free

New Signature's Microsoft Cloud Accelerate Event - Let us show you the power of Microsoft Office 365 and Windows Intune

Please join New Signature and Microsoft for a Cloud Accelerate event on Tuesday, September 27th from 5:00pm to 7:00pm. New Signature and Microsoft will help you understand Office 365 and Windows Intune, learn about the nonprofit pricing available, and provide guidance on how your organization can take advantage of the reliability, flexibility and security of the Microsoft cloud. Enjoy light hors d'oeuvre, refreshments and great views of the DC skyline while you network with other IT executives and professionals, meet with senior Microsoft employees, and learn about the value proposition of Microsoft Office 365 and Microsoft Windows Intune. Register today online.  Learn more »

Benchmarks Extra: Correlations

Submitted by Brett on Wed, 07/13/2011 - 9:50am

By Jonathan Benton, Senior Consultant, and Steve Peretz, Senior Analyst, M+R Strategic Services. The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN).

The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com if you haven’t read it yet!) took a look at data from 40 nonprofit organizations and analyzed trends in fundraising, advocacy, email list size, text messaging and social media.

Now, with Benchmarks Extra, we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data. First up...

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Building Online Community Through Email Noodges

Submitted by Brett on Thu, 06/09/2011 - 8:53am

By Andrew Cohen, Managing Director, Forum One

Email is the annoying little brother of online communities: pesky, poking, insistent. Yet email is the most effective way to noodge people to participate.

I realize this seems counter-intuitive. Email? That's so 1995. It's like saying you can drive faster by using better buggy whips. But online communities are just one of millions of destinations competing for your community members' attention. Your members need regular reminders to visit.

Emails are the best reminders.

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MultiChannel Donors: Real? Or Yeti?

Submitted by Holly on Wed, 06/08/2011 - 8:09am

Flickr photo: ibarirFlickr photo: ibarirI know only the biggest nerds have favorite white papers, but we've already established my nerd street cred, right? Well, my favorite white paper of 2009 just became my favorite white paper of 2011!

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about, lo, those many moons ago.

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel?

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2011 eNonprofit Benchmarks Study

Submitted by Brett on Fri, 04/01/2011 - 2:02pm

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, released by M+R and NTEN.

As it turns out, a high unsubscribe rate correlates directly with high fundraising results. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is.

The key here: people are reading your message.

That's just one of the fascinating drops of knowledge in the "2011 eNonprofit Benchmarks Study". We recommend you:

> Download the Report. It's free!

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